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Let's make a normal premium ball, skip the last step of production, and increase the price. Brilliant!$50 a dozen??!!?? this market is so tough to break into and at that price point I would have to imagine they get overlooked for more proven brands.
Not sure if they are trying to effect some damage control but today I received an email with the following ad from Wilson. Looks like they are now implying the Wilson Staff paint process is better than everyone else's process. They do need to proofread their ad copy though (the period after "perfectly even" should be a comma lol).
View attachment 8974769
Who ordered?
Its certainly an interesting idea, although I still believe its mostly marketing BS. If you really think that a paper thin layer of paint can make the difference between splitting the fairway and hitting it into the woods, well...LOL.Earlier this year, Wilson launched a new golf ball called Staff Model, complete with what they called a Baller Box subscription. Within just a few short days, the subscription service was scrapped, but the Staff Model golf ball remained their current premium product in line.
Today, they are launching an extension to that line with the Staff Model R. Conjuring up images of Gordon Ramsay, R stands for RAW! Yes, that’s right, Raw golf balls. You are probably asking yourself “why”, so we will get to that before getting into the nuts and bolts of the product.
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Nothing says confusion like a 3 piece ball called Duo.If they really wanted to make a dent in the marketplace, they would market the hell out of their Duo Professional model. Low (60) compression, urethane cover, and various colors available. And reduce the price from $ 35 to $30.
THP has also had him at multiple events. THP’ers have had full access to ask questions as well.Ok, my expectations have been lowered... the people working the ad copy at Wilson Staff or whomever they're contracted out to provide this service are idiots.
Now, I'm in it just to watch the train wreck and back pedaling.
Interesting note I found on google... Wilson Staff made 100 years in business in 2014. They literally could not pay players to use their equipment. There was an article on amateurgolf.com with the head of Wilson golf in 2014...