I thought that the new, post-Spalding, post-Callaway Hogan showed some real imagination by losing the club numbers and going with actual lofts.
Then they changed their minds.
Edel offers stamping options that let the purchaser decide, but the major OEMs won't do that. Me and a few others clearly don't represent a sufficient market demand for that. Young players have known nothing but ever stronger lofts with each new model, so it's understandable why they're cool with it.