emart2173
#journey2017
- Joined
- Jul 25, 2014
- Messages
- 32,082
- Reaction score
- 7
- Location
- North of my desired location
- Handicap
- 10
I don't think they really have one. Most people would probably identify Phil when asked who a Callaway player is to the avg golf fan but I think like most companies they aren't building around a player, but their brand. The equipment speaks for itself. It's not like a sports team who uses a marquee player to appeal to the fans and draws them to their team, games etc