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Thread: Bridgestone Hires Dan Murphy as President and CEO

  1. #16
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    Quote Originally Posted by c0ncept View Post
    In person fittings.

    I was fit, given a sleeve of two balls, and then took them to the course. Was completely sold then until they changed their lines and I didn’t really want to retest all of them.


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    Doesn’t every golf ball change or improve with each iteration? Their premium golf balls are the same with different names. There would be zero reason to retest.

    ————————

    Early on when Bridgestone started the whole ‘fitting’ idea, I heard a lot of skepticism from consumers. ‘The fitting was rigged’, ‘’my ball still tested better’ these two had to be the most common. I heard this more often than not. Then I witnessed their fittings at the pga show, 1000s of fittings over 3 days. Old guys getting fit and receiving a free sleeve. Still heard the same criticism.

    Then they weren’t at the show and I did not hear anything. No one was talking about Bridgestone golf balls out side of THP. Tiger was signed and still no talk outside of online forums and people in the know. And now the online talk is negative for what ever reason people give.

    They have a solid solid line of golf balls. The tour balls are very much still in play. Despite the grumbling, the fittings worked and Tiger still moves the needle. If I were in Dan’s shoes, I would be working a very creative way to tie all that together. And then beat it into the heads of consumers. I’d go right for the top, take the fight to Titleist at the green grass level. Start fittings at private clubs, demos at munis and fitting at big box stores. I’d also hit small town America, show those golfer they care. It would cost some coin but you have to spend it to make it.



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    He needs to be more customer focused with better 2-way, not one way, communications. Very few "golfers' believe the the longer, straighter, father messages any more, they all just sound like blah, blah! With all the up and coming online only competition he needs to tap into what resonates with consumers and develop a unique selling proposition that give consumers a reason to switch to, or at least try their products.

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    Bridgestone Hires Dan Murphy as President and CEO

    At first glance of this topic I read it as “Bridgestone hires Diana Murphy” ...yikes.

    But I’m happy to see Bridgestone with some fresh direction. They need some changes for sure.


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    Quote Originally Posted by Tadashi70 View Post
    Doesn’t every golf ball change or improve with each iteration? Their premium golf balls are the same with different names. There would be zero reason to retest.

    ————————

    Early on when Bridgestone started the whole ‘fitting’ idea, I heard a lot of skepticism from consumers. ‘The fitting was rigged’, ‘’my ball still tested better’ these two had to be the most common. I heard this more often than not. Then I witnessed their fittings at the pga show, 1000s of fittings over 3 days. Old guys getting fit and receiving a free sleeve. Still heard the same criticism.

    Then they weren’t at the show and I did not hear anything. No one was talking about Bridgestone golf balls out side of THP. Tiger was signed and still no talk outside of online forums and people in the know. And now the online talk is negative for what ever reason people give.

    They have a solid solid line of golf balls. The tour balls are very much still in play. Despite the grumbling, the fittings worked and Tiger still moves the needle. If I were in Dan’s shoes, I would be working a very creative way to tie all that together. And then beat it into the heads of consumers. I’d go right for the top, take the fight to Titleist at the green grass level. Start fittings at private clubs, demos at munis and fitting at big box stores. I’d also hit small town America, show those golfer they care. It would cost some coin but you have to spend it to make it.
    Took two years off so my swing changed a lot. I trusted the Bridgestone guys at the fitting because they know what their talking about and were able to explain it to me. I guess what I meant by the testing thing was that it could take me a while to figure out what’s best for me now but if they had a fitting at the range like I first went to I could have it done in 5 minutes (and saved a lot of money)


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    I'd love to see Bridgestone go something like the route of Tour Edge. Cut out much of their tour sponsorship and the money pit that represents, enjoy the positive vibes their name still invokes, be able to bring some prices down and develop their market share. I love their clubs, and don't really want to see them totally leave the club market. I don't think they have the pull to continue to demand the prices they do.

    No matter which direction they go, simply having someone who can provide to overall vision will be a vast improvement from their current position of having plenty of good golfers in their stable that they seem to do a rather poor job of marketing. Hopefully they can quit wandering in circles and move towards a well defined end goal.
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  8. #21
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    Quote Originally Posted by Zbuechner4 View Post
    At first glance of this topic I read it as “Bridgestone hires Diana Murphy” ...yikes.

    But I’m happy to see Bridgestone with some fresh direction. They need some changes for sure.


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  10. #22
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    I would keep the focus on selling the ball as the best. No comparisons, just tell me why this ball is the best. B makes some great balls, but I'm not sure I get that from their marketing approach. I would do what Taylormade does. Just proclaim that you are the best.
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  11. #23
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    Just read an interview with Murphy that Bridgestone golf retweeted. Sounds like he is all in to get back to #2 in balls. And sounds like he is all about using the tiger woods effect to help and plans on mixing him up with some of their other staffers like couples, kuch and bryson. Hope that comes to fruition and they get back on track.
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  12. #24
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    Quote Originally Posted by mikedean441 View Post
    Just read an interview with Murphy that Bridgestone golf retweeted. Sounds like he is all in to get back to #2 in balls. And sounds like he is all about using the tiger woods effect to help and plans on mixing him up with some of their other staffers like couples, kuch and bryson. Hope that cones to fruition and they get back on track.
    Actually just read the same thing, has me much more excited about Bridgestone again already
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    How about have Tiger randomly show up at a couple of ball fittings around the country. Viral video of Tiger walking up while you and a bunch of friends are there trying balls on your front lawn!
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