Early on when Bridgestone started the whole ‘fitting’ idea, I heard a lot of skepticism from consumers. ‘The fitting was rigged’, ‘’my ball still tested better’ these two had to be the most common. I heard this more often than not. Then I witnessed their fittings at the pga show, 1000s of fittings over 3 days. Old guys getting fit and receiving a free sleeve. Still heard the same criticism.
Then they weren’t at the show and I did not hear anything. No one was talking about Bridgestone golf balls out side of THP. Tiger was signed and still no talk outside of online forums and people in the know. And now the online talk is negative for what ever reason people give.
They have a solid solid line of golf balls. The tour balls are very much still in play. Despite the grumbling, the fittings worked and Tiger still moves the needle. If I were in Dan’s shoes, I would be working a very creative way to tie all that together. And then beat it into the heads of consumers. I’d go right for the top, take the fight to Titleist at the green grass level. Start fittings at private clubs, demos at munis and fitting at big box stores. I’d also hit small town America, show those golfer they care. It would cost some coin but you have to spend it to make it.