- Admin
- #1
Question to THPers. Or better yet, a conversation about clubs and how we order and choose what to play. We all like to test equipment and tinker with equipment. Do you believe a DTC club company can exist and be successful? It's a R&D world out there and as companies move into performance packed irons in smaller footprints, there appears to be demand for simpler forgings or castings that look good, offer good customer service and engage.
I was thinking about Bridgestone Golf this morning and the last few years the knock has been that they are not available to be tested. Then I was thinking about Ben Hogan Golf that is direct to consumer and priced to attract. Both get answered rather differently when it comes to releases. Then I was thinking about even smaller brands like New Level, Indi Golf and/or Sub70 which get even a different response (even amongst each other) in how its conveyed upon release.
So my questions to THPers are can DTC exist for the masses and/or why is it viewed differently for different brands?
I was thinking about Bridgestone Golf this morning and the last few years the knock has been that they are not available to be tested. Then I was thinking about Ben Hogan Golf that is direct to consumer and priced to attract. Both get answered rather differently when it comes to releases. Then I was thinking about even smaller brands like New Level, Indi Golf and/or Sub70 which get even a different response (even amongst each other) in how its conveyed upon release.
So my questions to THPers are can DTC exist for the masses and/or why is it viewed differently for different brands?