Look, I get the idea of coming out with new tech in clubs, especially drivers. But is it really necessary to keep changing the name of the clubs which, to me, just adds confusion to the whole process.
For example, Callaway is coming out with an Epic Flash. Why call it an Epic Flash? Why not just refer to it as the Epic 2019. Wouldn't it be much easier to understand that:
The Epic 2019 is an update to the Epic line in the first place, and more current than the Epic 2017? And wouldn't it be easier for a consumer to reach a buying decision knowing that they are now two revisions behind the current model. For example, if they were playing the Epic 2014 and a new Epic 2019 is released, they might be more encouraged to buy the latest and greatest Epic knowing they are a couple releases behind (assuming a 2 year cycle)?
When I heard that Titleist was changing the name of their driver from the 900 series to the TS2 and TS3, the first thing that came to mind is this really a new series of drivers for amateurs or is this an update to the 900 series. Confusion abounded.
These name changes just make the whole process of reviewing clubs a nightmare... but perhaps that's their intent?