I change wedges somewhat frequently....probably every 9-12 months. That's due in some part to groove-wear, and in large part to getting bored and wanting something new and shiny. And wedges are easier/cheaper to swap out than iron sets, drivers, etc.
Hitting off mats at your local superstore doesn't really give you a real world application of wedge shots, so to me, it seems like there's a little guess work involved (or you're buying exactly what you had before because you know it works).
Do looks matter? They probably shouldn't, but......? I'm contemplating the Ping 2.0 Stealth's, because everything I've read about their performance has been positive. Unfortunately, to me, they're just not as pretty as SM7's, TM Milled Grind, MD4's, etc. Shouldn't matter.....but seems to. (Side note on the Ping Stealth's, the 'look' like they'd be a little more forgiving than the other wedges I mentioned.....are they?)
What about bounce/grind? Do you go with what you had before, or make a change based on what you had before (i.e. you dug too much before, so you buy higher bounce this time)? Or do you go for something entirely new?
Do you insist that your sand wedge and gap wedge match? Or are you fine playing two different brands in those slots? Do you go higher bounce on one and low bounce on the other, figuring you'll use them for different types of shots? Or do you keep a fairly consistent bounce profile across your wedges?
Just curious what goes through your guys' minds when you're in wedge pondering mode.