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Oh Dean I love you brother, but graphite iron shafts are the cats meow
Listened through this episode, and I really like the length and format you guys are using (guilty of forgetting to listen to the first two episodes so far).
Really like the social media discussion. While I don't follow all these brands on Twitter, I think these medium are a great way to see inside the companies and hear directly from them on a real time basis, for what has to be a lot lower cost than traditional print or air media. I know what Callaway has done has (and what Bridgestone is doing) really personalizes what is otherwise a very one-sided and honestly cold relationship between supplier and customer.
New microphone sound good.
Gloss/steel gotta love that Dean!
I agree AD, the one thing that I said and I think it kind of holds true is the brands doing it (at least for the die hard golfers) there is a connection and then purchase, rather than a purchase and then connection. With golf equipment being such an emotional purchase, I think the connection means more than people think.
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That was really good. I can picture Dean clenching his butt cheeks on that bonus question
That was really good. I can picture Dean clenching his butt cheeks on that bonus question
True story, before we started recording, he told me he does these with no pants on.
Needless to say, I had to start over as I couldnt get through the intro.
Same here, almost out of the meeting and can listen.OK, its killing me that I have to wait until after school to listen now. I'm morbidly curious about that bonus Q.
I Totally agree with this, and like it or not I tend to be swayed by how a company interacts with THP, and through other social media outlets. If I feel as though they genuinely have me the consumer in mind then I'm much more likely to head there way first. Callaway has obviously paved the way, but several others are catching on strong. I love it as a consumer, and a fanatic of the game. It's a much more personable lifestyle. Not just the game as it once was.I agree AD, the one thing that I said and I think it kind of holds true is the brands doing it (at least for the die hard golfers) there is a connection and then purchase, rather than a purchase and then connection. With golf equipment being such an emotional purchase, I think the connection means more than people think.
I Totally agree with this, and like it or not I tend to be swayed by how a company interacts with THP, and through other social media outlets. If I feel as though they genuinely have me the consumer in mind the. M much more likely to head there way first. Callaway has obviously paved the way, but several others are catching on strong. I love it as a consumer, and a fanatic of the game. It's a much more personable lifestyle. Not just the game as it once was.