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Not a coffee drinker at all.Best of luck with the business venture.Have a friend in a similar perishable market and the competition is cut throat to say the least
For the mainstream guys it is, their margins are sub 10% and they survive on staples and supplies, we want no part of it. Our product is more of a boutique type product with a limited but stable market, all of our coffees are small batch roasts which are carefully monitored to ensure the stability of the bean, we stay away from the robusto type coffees and really try to focus on the brand.
Thanks for the well wishes, it is truly appreciated more than you can imagine.