I think it's great that they are taking the cncpt approach and just producing a product that throws caution and price to the wind. They'll reap the rewards as they are able to incorporate elements into other lines in a more cost effective way.
I think that T4K hit it on the head, the purpose of these clubs is to show what is achievable, and not necessarily what is marketable. I would be shocked if anyone at Titleist thought that these would be sold at significant volume. Hopefully, some of these advancements in tech will make their way into the retail-volume offerings. I say good for Titleist for taking this leap and pushing the limits.
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