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- Sep 26, 2013
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I'm pretty sure there have been studies surrounding this very topic - so much that it is widely believed that the offer of free shipping is perceived by consumers as a better deal even if they purchase price is higher than without.
My experience ordering yesterday from Rock Bottom Golf has me thinking of this very topic.
I had a $25 gift card to spend, and figured I might as well use it to replenish my dwindling supply of epoxy. RBG offers only one kind of epoxy at $4.95/tube, so I thought "hey! I can get 5 tubes for my $25" Not bad right?
By the time I got through the checkout process, I learned that the least expensive shipping cost for my 5 tubes would be $9.99, this immediately knocked my order of 5 down to 3, which really kind of sucks considering I am using 40% of a gift someone gave me to cover shipping costs. So, having no choice, I adjusted my order, and proceeded with the purchase. Then RBG decided to kick me while I was down.
Today I get a shipping confirmation informing me that my order will arrive in approximately 16 days!!!
Needless to say, I will never order another item from Rock Bottom Golf so long as I shall live, but would I be so bent out of shape if I didn't have to use 40% of my gift card to pay for ridiculously slow shipping? Would I be ok if the tubes if epoxy were $7 or $8 each and the shipping is perceived as free? I think I would. Heck, I've been paying Amazon $79/year for Prime for 10 years just for that "free" shipping option. Even when there is bold text on an item that reads something like "Available at a lower cost from other sellers, without prime shipping." I still click that Prime box.
What say you?
My experience ordering yesterday from Rock Bottom Golf has me thinking of this very topic.
I had a $25 gift card to spend, and figured I might as well use it to replenish my dwindling supply of epoxy. RBG offers only one kind of epoxy at $4.95/tube, so I thought "hey! I can get 5 tubes for my $25" Not bad right?
By the time I got through the checkout process, I learned that the least expensive shipping cost for my 5 tubes would be $9.99, this immediately knocked my order of 5 down to 3, which really kind of sucks considering I am using 40% of a gift someone gave me to cover shipping costs. So, having no choice, I adjusted my order, and proceeded with the purchase. Then RBG decided to kick me while I was down.
Today I get a shipping confirmation informing me that my order will arrive in approximately 16 days!!!
Needless to say, I will never order another item from Rock Bottom Golf so long as I shall live, but would I be so bent out of shape if I didn't have to use 40% of my gift card to pay for ridiculously slow shipping? Would I be ok if the tubes if epoxy were $7 or $8 each and the shipping is perceived as free? I think I would. Heck, I've been paying Amazon $79/year for Prime for 10 years just for that "free" shipping option. Even when there is bold text on an item that reads something like "Available at a lower cost from other sellers, without prime shipping." I still click that Prime box.
What say you?