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Pretty interesting article about club fitting and specifically Club Champion. I would be interested to get THPers thoughts on it.
Written by Leonard Finkel
If you told the average golfer that one change would instantly have them hitting the ball farther, more accurately and even lower their scores, they would likely laugh at you. But it’s true! Incredible as it may sound, a comprehensive custom club fitting with personalized equipment is that one change.
A Golf Magazine study found that 90 percent of U.S. golfers might be playing with improperly fit clubs. Meaning nine out of ten golfers are missing out on extra yards and more accurate putts every time they tee off. I interviewed world-renowned instructors Hank Haney and David Leadbetter on the impact of club fitting and here’s what I learned.
“It never ceases to amaze me that golfers buy clubs off the shelf and assume they’re right for them,” said Leadbetter. “Whether you’re a great golfer or a casual one, getting a custom club fitting is one of the quickest ways to improve your game.” If you’re looking at buying a set of irons off the rack, you’ll get a standard, stock shaft that has a standard length and flex. This doesn’t change if you’re 5’ 4” tall or pushing seven feet. In most instances, clubs that are not custom fit are hurting your game.
Club manufacturers do a great job of marketing their new products and touting all the benefits of their equipment - improvements to the clubface, custom weighting options, new materials - but what they don’t tell golfers is that not every club and shaft suits every golfer. There’s more to a golf club than just look and feel Those other elements, along with aftermarket shafts, are what separate custom fitted equipment from clubs bought off the shelf.
Golf Digest Top 10 instructor Haney believes that an optimized set of golf clubs is the key to more distance. “Distance is so important, and everybody can achieve more distance with custom equipment. We see it with the touring pros. And that opportunity is there with premium fitters like Club Champion. The advancements we’ve had in equipment and in club fitting are just so incredible, that for somebody not to take advantage of it is a wasted opportunity.”
Most golf retailers use fitting carts provided by club manufacturers. While they offer options, golfers are unable to mix and match across brands to determine their ideal combinations. A traditional retailer will fit you for Callaway, TaylorMade or other manufacturer’s clubs using that company’s fitting cart. But you’ll only be fit for the shafts that are in their specific cart. The options are limited. True customization just isn’t possible at big box retail stores.
Chicago-based Club Champion along with other specialty fitters set themselves apart with a unique coupling system that allows for the combination of any head with any shaft. Because of this, Club Champion can deliver a Tour-quality fitting that produces longer, more accurate shots with a nearly 100 percent satisfaction rate from its customers.
The company’s approach is unbiased in that no specific vendor is promoted. In fact, Club Champion offers hundreds of shafts, many not available through most other fitters and retailers. The goal is to find the best combination of components to lower a golfer’s scores. In addition to its unrivaled selection of combinations – more than 35,000 – Club Champion stands out because its clubs are built in-house to exacting, unrivaled tolerances. Variables such as swingweight, length, lie and flex definitely alter performance. At Club Champion they calibrate their loft, lie and swingweight machines in every studio with those in their 15,000 square foot build shop, so you can be sure the club you hit in their fitting bay is the same club you purchase. This extra step is unique to Club Champion and makes a big impact on the performance of your new custom clubs.
The approach seems to be effective. A Golf Digest study found that eight out of nine Club Champion custom-fit golfers lowered their scores by as much as six strokes per round and added an average of 21 yards off the tee.
Who benefits most from custom fitting? There’s a myth that only “good” golfers should invest their time and money in a fitting, but Haney disagrees: “There isn't anyone who can’t benefit from club fitting. People just don't pay enough attention to their equipment. I guess they just think it's all the same, but it's not. If you get the right club for you, it can make a tremendous difference in your golf game.”
Leadbetter is on the same page. While he thinks Tour players are an obvious match for clubfitting, he understands that they have the ability to make adjustments to their game that the average golfer cannot. “I don’t think there’s any player that wouldn’t benefit from club fitting. The average player would probably benefit far more than even the Tour player would. Because to get fitted and have a club that suits their length, lie, shaft, flex, material and grip size...those factors make a huge difference for the average golfer to be able to reach their potential.”
Another big difference between Tour players and casual golfers is having the time and resources to devote to improving their game. “Players don't have a lot of time to work on their golf swing these days, so to actually fit a club to their particular swing can get really great results. Obviously, Club Champion fitters are the best at it, and with their stores around the country, people have access to all this information.”
According to Haney, instruction starts with the most fundamental element of your golf game - equipment. If he’s fighting his students’ equipment, he can’t get a true read of the problems. “If somebody's slicing it or hooking or pulling or pushing it, I want to make sure there's not something in their equipment contributing to that. If you don't get the equipment right first, then you're going to have to over-correct in order to get a ball flight change and you don't want to do that.”
Golfers who have experienced the gains and improvements after a fitting tout the benefits. Gary Lichenstien, who was fit with a TaylorMade driver and Callaway irons, says, “My distance off the tees has increased by 20 yards consistently, on occasion even more. My average score has dropped about four to five strokes on average. I feel over time, I can still pick up a few more strokes.”
When Club Champion says you’ll add 20 yards off the tee, they mean it. Whether a golfer is looking to buy new clubs or just upgrade his or her current set, Club Champion guarantees that an investment in premium club fitting will improve his or her game. Fittings range from $80 for wedges to $350 for an entire bag. Their Perfect Fit Guarantee includes free loft and lie adjustments and a lifetime warranty against manufacturer defects. At Club Champion, you don’t just buy clubs, you buy guaranteed improvement!
“Club Champion truly is one of the most innovative club fitters in the business. They provide a consumer experience that is undeniably helpful for all golfers to play better. We couldn’t be more thrilled with our partnership with Club Champion.”
David Abeles, CEO TaylorMade Golf
“There isn't anyone who can’t benefit from club fitting. With the advances in custom fitting technologies to optimize your equipment, everybody can achieve more distance. At Club Champion, you get a truly professional fitting. They can actually prove it works. For somebody not to take advantage of Club Champion’s expertise, they're just wasting a tremendous opportunity.”
Hank Haney, Golf Digest Top 10 Instructor
Written by Leonard Finkel
If you told the average golfer that one change would instantly have them hitting the ball farther, more accurately and even lower their scores, they would likely laugh at you. But it’s true! Incredible as it may sound, a comprehensive custom club fitting with personalized equipment is that one change.
A Golf Magazine study found that 90 percent of U.S. golfers might be playing with improperly fit clubs. Meaning nine out of ten golfers are missing out on extra yards and more accurate putts every time they tee off. I interviewed world-renowned instructors Hank Haney and David Leadbetter on the impact of club fitting and here’s what I learned.
“It never ceases to amaze me that golfers buy clubs off the shelf and assume they’re right for them,” said Leadbetter. “Whether you’re a great golfer or a casual one, getting a custom club fitting is one of the quickest ways to improve your game.” If you’re looking at buying a set of irons off the rack, you’ll get a standard, stock shaft that has a standard length and flex. This doesn’t change if you’re 5’ 4” tall or pushing seven feet. In most instances, clubs that are not custom fit are hurting your game.
Club manufacturers do a great job of marketing their new products and touting all the benefits of their equipment - improvements to the clubface, custom weighting options, new materials - but what they don’t tell golfers is that not every club and shaft suits every golfer. There’s more to a golf club than just look and feel Those other elements, along with aftermarket shafts, are what separate custom fitted equipment from clubs bought off the shelf.
Golf Digest Top 10 instructor Haney believes that an optimized set of golf clubs is the key to more distance. “Distance is so important, and everybody can achieve more distance with custom equipment. We see it with the touring pros. And that opportunity is there with premium fitters like Club Champion. The advancements we’ve had in equipment and in club fitting are just so incredible, that for somebody not to take advantage of it is a wasted opportunity.”
Most golf retailers use fitting carts provided by club manufacturers. While they offer options, golfers are unable to mix and match across brands to determine their ideal combinations. A traditional retailer will fit you for Callaway, TaylorMade or other manufacturer’s clubs using that company’s fitting cart. But you’ll only be fit for the shafts that are in their specific cart. The options are limited. True customization just isn’t possible at big box retail stores.
Chicago-based Club Champion along with other specialty fitters set themselves apart with a unique coupling system that allows for the combination of any head with any shaft. Because of this, Club Champion can deliver a Tour-quality fitting that produces longer, more accurate shots with a nearly 100 percent satisfaction rate from its customers.
The company’s approach is unbiased in that no specific vendor is promoted. In fact, Club Champion offers hundreds of shafts, many not available through most other fitters and retailers. The goal is to find the best combination of components to lower a golfer’s scores. In addition to its unrivaled selection of combinations – more than 35,000 – Club Champion stands out because its clubs are built in-house to exacting, unrivaled tolerances. Variables such as swingweight, length, lie and flex definitely alter performance. At Club Champion they calibrate their loft, lie and swingweight machines in every studio with those in their 15,000 square foot build shop, so you can be sure the club you hit in their fitting bay is the same club you purchase. This extra step is unique to Club Champion and makes a big impact on the performance of your new custom clubs.
The approach seems to be effective. A Golf Digest study found that eight out of nine Club Champion custom-fit golfers lowered their scores by as much as six strokes per round and added an average of 21 yards off the tee.
Who benefits most from custom fitting? There’s a myth that only “good” golfers should invest their time and money in a fitting, but Haney disagrees: “There isn't anyone who can’t benefit from club fitting. People just don't pay enough attention to their equipment. I guess they just think it's all the same, but it's not. If you get the right club for you, it can make a tremendous difference in your golf game.”
Leadbetter is on the same page. While he thinks Tour players are an obvious match for clubfitting, he understands that they have the ability to make adjustments to their game that the average golfer cannot. “I don’t think there’s any player that wouldn’t benefit from club fitting. The average player would probably benefit far more than even the Tour player would. Because to get fitted and have a club that suits their length, lie, shaft, flex, material and grip size...those factors make a huge difference for the average golfer to be able to reach their potential.”
Another big difference between Tour players and casual golfers is having the time and resources to devote to improving their game. “Players don't have a lot of time to work on their golf swing these days, so to actually fit a club to their particular swing can get really great results. Obviously, Club Champion fitters are the best at it, and with their stores around the country, people have access to all this information.”
According to Haney, instruction starts with the most fundamental element of your golf game - equipment. If he’s fighting his students’ equipment, he can’t get a true read of the problems. “If somebody's slicing it or hooking or pulling or pushing it, I want to make sure there's not something in their equipment contributing to that. If you don't get the equipment right first, then you're going to have to over-correct in order to get a ball flight change and you don't want to do that.”
Golfers who have experienced the gains and improvements after a fitting tout the benefits. Gary Lichenstien, who was fit with a TaylorMade driver and Callaway irons, says, “My distance off the tees has increased by 20 yards consistently, on occasion even more. My average score has dropped about four to five strokes on average. I feel over time, I can still pick up a few more strokes.”
When Club Champion says you’ll add 20 yards off the tee, they mean it. Whether a golfer is looking to buy new clubs or just upgrade his or her current set, Club Champion guarantees that an investment in premium club fitting will improve his or her game. Fittings range from $80 for wedges to $350 for an entire bag. Their Perfect Fit Guarantee includes free loft and lie adjustments and a lifetime warranty against manufacturer defects. At Club Champion, you don’t just buy clubs, you buy guaranteed improvement!
“Club Champion truly is one of the most innovative club fitters in the business. They provide a consumer experience that is undeniably helpful for all golfers to play better. We couldn’t be more thrilled with our partnership with Club Champion.”
David Abeles, CEO TaylorMade Golf
“There isn't anyone who can’t benefit from club fitting. With the advances in custom fitting technologies to optimize your equipment, everybody can achieve more distance. At Club Champion, you get a truly professional fitting. They can actually prove it works. For somebody not to take advantage of Club Champion’s expertise, they're just wasting a tremendous opportunity.”
Hank Haney, Golf Digest Top 10 Instructor
