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Chipotle filed for a trademark with the name Better Burger and looks to be expanding.
“It’s a growth seed idea we are exploring,” he said in an e-mail. “We have two non-Chipotle growth seeds open now -- ShopHouse and Pizzeria Locale -- and have noted before that the Chipotle model could be applied to a wide variety of foods.”
Chris Arnold, a spokesman for the Denver-based company.
“It’s a growth seed idea we are exploring,” he said in an e-mail. “We have two non-Chipotle growth seeds open now -- ShopHouse and Pizzeria Locale -- and have noted before that the Chipotle model could be applied to a wide variety of foods.”
Chris Arnold, a spokesman for the Denver-based company.