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Thread: What Companies Talk Tech?

  1. #16
    Major Champion pumbaa's Avatar
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    Quote Originally Posted by Phil75070 View Post
    How did I miss those! LOL
    I know right! Haha they just seem to push the envelope in every segment.
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    Tour Edge ..since they invented the fw cup face & more tech!
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    I basically switched off broadcast TV about a year ago because there's nothing worth watching. One of the replacements is the Callaway channel on YouTube. Their awesome content is entertaining, informative and easy to consume. My vote is Callaway.

    The recent vlog with Mizuno and @Canadan is still fresh in my head. This might be a unique one-off example but it was very good. Chris provided a great iron summary with key features of each product family.
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  5. #19
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    I think for the average consumer it's probably it's probably a toss up. When you see a tv commercial it doesn't dive in to the tech a whole lot. Sure they talk about Flash Face, Twist Face, etc. but it's super in depth and educational.

    For someone like me who really dives in I think it has to be Callaway hands down. Their social media presence and overall marketing is significantly more noticeable than others. I think Cobra does a decent job and TaylorMade seems to have made improvements lately also.
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    They all do a good job of it. This will be uncharacteristic of me and short, but they all do a good job explaining what’s behind their product. Some of it, I don’t buy into, but I know what each OEM is trying to sell from a tech perspective.
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    I think some hide behind tech jargon rather than explaining it in laymans terms which cobra does quite well.

    Taylormade hide behind new words, as do Callaway. The AI thing about the face, they just used the word AI as it is quite 'in' right now and it sounds so much more impressive than 'statistically calculated' or 'computer generated'. That's just my opinion though and the product is still really solid.

    Titleist I fell don't talk about it a whole lot, Mizuno talk about it too much sometimes

  8. #22
    Frosty treacherous wretch thommo.sx's Avatar
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    Funnily enough, probably the only manufacturer not mentioned so far is the only one where I trust them to have the the tech completely understood and behaving exactly how they want it without them shouting about it (and even having had something already out for a while being touted as the Next Big Thing by other manufacturers) - Ping.
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  10. #23
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    Quote Originally Posted by thommo.sx View Post
    Funnily enough, probably the only manufacturer not mentioned so far is the only one where I trust them to have the the tech completely understood and behaving exactly how they want it without them shouting about it (and even having had something already out for a while being touted as the Next Big Thing by other manufacturers) - Ping.
    Ping came to mind first first for me.

    Then again this thread is more related to the marketing of/talking about Tech.
    Ping is always more understated when it comes to talking. I believe they would rather let the performance speak for itself.

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    To the masses, I think it is definitely Callaway.
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    Callaway, Srixon, Cobra and Snell golf do a good job. I'd love to hear more from Taylormade, Bridgestone and Titleist.
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    I think Callaway does the best job of marketing their technology. They give it catchy sounding names, tell you the wonderful things it's going to do, etc.

    But when it comes to explaining the tech by quantifying how a club has improved over its predecessor, Ping comes to mind.

  14. #27
    Major Champion greekelite's Avatar
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    Causeway takes topn spot for me, them I think taylormade but I think it's more straight marketing vs education and demonstration

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  15. #28
    Okayest Golfer Ever Paladin's Avatar
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    In terms of explaining their technology in a simple way even a rube like me can understand, I like TO and Jose at Cobra. They may not necessarily give all their tech interesting names, but when you get down to explaining what makes their clubs improvements on each other, and why they made this or that change, it seems really simple and not weighed down by an abundance of marketing speak.

    I do like the way Alan Hocknell explains tech over at Callaway, but it tends to get eaten alive by their marketing department.
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