Tour Edge ..since they invented the fw cup face & more tech!
ST-190 Driver / Graphite Design Tour AD I-Z 8x
CB Pro F2 15.5 / Fujikura Fuel 70x TS
CB Pro f2 18 / Fujikura Speeder 757 Evolution x
Ezone MB 3,4i Matrix Altus, 5-7i XP100x, 8-PW X100
Wedge Series 51,55,59 DG wedge
SC Red X5 Putter 33.75
Tour B xs
I basically switched off broadcast TV about a year ago because there's nothing worth watching. One of the replacements is the Callaway channel on YouTube. Their awesome content is entertaining, informative and easy to consume. My vote is Callaway.
The recent vlog with Mizuno and @Canadan is still fresh in my head. This might be a unique one-off example but it was very good. Chris provided a great iron summary with key features of each product family.
Driver: G400 SFT, 10*
Fairway: Rogue 3W
Hybrids: Rogue X 3 & Rogue 4
Irons: Apex CF16, 5-AW
Wedges: Bridgestone Tour B XW-1, 50*, 56*, and 60*
Putter: O-Works Red Marxman
Ball: Bridgestone Tour B RX
2019 Bridgestone Championship at Firestone Country Club
I think for the average consumer it's probably it's probably a toss up. When you see a tv commercial it doesn't dive in to the tech a whole lot. Sure they talk about Flash Face, Twist Face, etc. but it's super in depth and educational.
For someone like me who really dives in I think it has to be Callaway hands down. Their social media presence and overall marketing is significantly more noticeable than others. I think Cobra does a decent job and TaylorMade seems to have made improvements lately also.
Proud Team THP alum in #TheGrandaddy 2018
Driver: Epic Flash 10.5* w/ XT60
3 Wood: Epic Flash Sub Zero 15* w/ XT60
5 Wood: Epic Flash Sub Zero 18* w/ XT60
Hybrid: Apex 23* w/ 80HY
Irons: Apex Pro 5-AW w/ Modus 3 Tour 105
Wedges: 56* MD4, 60* PM Grind w/ Modus 3 Tour 120
Golf Ball: Chrome Soft X Triple Track
They all do a good job of it. This will be uncharacteristic of me and short, but they all do a good job explaining what’s behind their product. Some of it, I don’t buy into, but I know what each OEM is trying to sell from a tech perspective.
2019 Championship Participant @ Firestone CC
Cobra 🐍 F8+ Project X Yellow 76g 6.5
Alpha 816 14* set -1 N Speeder 665 Tx
Cobra FlyZ 4/5 hybrid set at 22* Stock S flex
Epic 4-6 W/ KBS Tour 90’s (4i go far)
Nike Vapor Speeds w/ PX LZ's 6.0 7-GW (mixed bag w/ what works)
Wedges-Soon To Be Awesomeness
Circle T Concept 2 34" W/ SS 2.0
In my TourB 2019 Carry Bag
All above changes daily (except putter, ball, and bag)
I think some hide behind tech jargon rather than explaining it in laymans terms which cobra does quite well.
Taylormade hide behind new words, as do Callaway. The AI thing about the face, they just used the word AI as it is quite 'in' right now and it sounds so much more impressive than 'statistically calculated' or 'computer generated'. That's just my opinion though and the product is still really solid.
Titleist I fell don't talk about it a whole lot, Mizuno talk about it too much sometimes
Funnily enough, probably the only manufacturer not mentioned so far is the only one where I trust them to have the the tech completely understood and behaving exactly how they want it without them shouting about it (and even having had something already out for a while being touted as the Next Big Thing by other manufacturers) - Ping.
Brands I'm currently devaluing:
"Like a gimp mask made out of finest Harris Tweed by Hawkes of Saville Row"
To the masses, I think it is definitely Callaway.
Driver: GS53 10.5 w/ Helium 5F4
FWs: GS53 3W & 5W w/ Helium 5F4
Irons: PTx Pro 4 - PW w/ Recoil 780 ES SW
Wedges: Equalizer 50, 54, 58 w/ Recoil 780 ES SW
Ball: B330-RX / Tour B RX
Callaway, Srixon, Cobra and Snell golf do a good job. I'd love to hear more from Taylormade, Bridgestone and Titleist.
Part of the THP Radio Network
Driver: Z 785 and Cortex (10.5)
3 Utility: Z U85 (20)
Irons: Z-Forged/Z-785 combo
I think Callaway does the best job of marketing their technology. They give it catchy sounding names, tell you the wonderful things it's going to do, etc.
But when it comes to explaining the tech by quantifying how a club has improved over its predecessor, Ping comes to mind.
Causeway takes topn spot for me, them I think taylormade but I think it's more straight marketing vs education and demonstration
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Driver- G400 Max with Xstiff KK
4 wood- Callaway Rogue w/ Hzrdus Yellow
Irons- 4-P Callaway Apex pro 16
Wedges- SM7 + MD4
Putter- Odyssey 2CSM
In terms of explaining their technology in a simple way even a rube like me can understand, I like TO and Jose at Cobra. They may not necessarily give all their tech interesting names, but when you get down to explaining what makes their clubs improvements on each other, and why they made this or that change, it seems really simple and not weighed down by an abundance of marketing speak.
I do like the way Alan Hocknell explains tech over at Callaway, but it tends to get eaten alive by their marketing department.
My Chev stand bag contains:
Proud participant in the 2014 Morgan Cup!