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This is a press release
adidas Golf, an industry leader in performance apparel and footwear, has unveiled TRAXION® LITE as the latest member of its GOLFLITE Collection - a line-up engineered to be both lightweight and extremely comfortable.
The key to the functionality of the new TRAXION LITE is the unique sport-styling, ultralight materials and adidas exclusive technologies which provide soft and durable performance at an accessible price in the rapidly emerging spikeless footwear market. The TRAXION LITE delivers the perfect blend of athletic style, comfort, and all-around performance.
TRAXION LITE features spikeless Advanced Traxion Technology, which utilizes permanent gripping elements to promote superior grip, stability and comfort while preventing spike marks. Advanced THiNTech low-profile technology brings golfers closer to the ground for improved stability, power transfer and balance throughout the golf swing.
TRAXION LITE uses FORMOTION outsole technology, which offers decoupled zones in key areas, allowing each zone of the shoe to move softening the heel strike for a much smoother and natural feel when walking.
"We've seen the spikeless market grow as the golf footwear category continues to evolve and are able to engineer products that provide everything a golfer needs in a shoe without sacrificing performance, style or comfort " said Dave Ortley, Senior Director of Global Footwear. "Throw in the fact that TRAXION LITE is competitively priced, and you've got an all-around excellent value."
TRAXION LITE is offered with a one-year waterproof warranty and carries a manufacturer's suggested retail price (MSRP) of $80. It is available now at retailers in an early release colorway, white/university red/black, with two additional colorways (white/satellite/metallic silver, and white/white/black) releasing on February 1, 2011.
adidas Golf, an industry leader in performance apparel and footwear, has unveiled TRAXION® LITE as the latest member of its GOLFLITE Collection - a line-up engineered to be both lightweight and extremely comfortable.
The key to the functionality of the new TRAXION LITE is the unique sport-styling, ultralight materials and adidas exclusive technologies which provide soft and durable performance at an accessible price in the rapidly emerging spikeless footwear market. The TRAXION LITE delivers the perfect blend of athletic style, comfort, and all-around performance.
TRAXION LITE features spikeless Advanced Traxion Technology, which utilizes permanent gripping elements to promote superior grip, stability and comfort while preventing spike marks. Advanced THiNTech low-profile technology brings golfers closer to the ground for improved stability, power transfer and balance throughout the golf swing.
TRAXION LITE uses FORMOTION outsole technology, which offers decoupled zones in key areas, allowing each zone of the shoe to move softening the heel strike for a much smoother and natural feel when walking.
"We've seen the spikeless market grow as the golf footwear category continues to evolve and are able to engineer products that provide everything a golfer needs in a shoe without sacrificing performance, style or comfort " said Dave Ortley, Senior Director of Global Footwear. "Throw in the fact that TRAXION LITE is competitively priced, and you've got an all-around excellent value."
TRAXION LITE is offered with a one-year waterproof warranty and carries a manufacturer's suggested retail price (MSRP) of $80. It is available now at retailers in an early release colorway, white/university red/black, with two additional colorways (white/satellite/metallic silver, and white/white/black) releasing on February 1, 2011.
