Nobody asked for my opinion on Titleist, but I'm giving it anyway. After reading the "One Word to Describe Club Manufacturers" thread, here, I noticed that titleist got railed by the members here at THP. I saw a commercial over the weekend from Titleist regarding their club fittings. I was sitting next to my mother and she said, "I thought Titleist only made balls. Do they make good clubs?" I sat and thought for just a second. My answer was, Titleist is at the same time, very bad for golfers and very good for golfers.
They are very bad because none of their lines really have anything for the high-mid and high handicappers. The catagory that I believe makes up a majority of golfers. The AP1 is nice, but it isn't as easy to hit as the A7OS from Adams or the Slingshot Irons for Nike. Their clubs are expensive for people who struggle to break 55. As nice as the 910D2 is, it isn't as forgiving as the K15 from Ping. The Vokey wedges are nice, but is an amateur going to hit that wedge better than the wedges that come with their thick soled irons? Titleist has Scotty Cameron putters, many of the weekend duffers I know don't see the value in any putter that isn't 10 years old. All in all, Titleist doesn't have equipment that is geared towards the majority of golfers.
They are really good because the equipment they make is really nice and provides a lot of options for the mid to low handicap amateur. Between the AP1 and AP2 irons, they have a lot of forgiveness in a compact iron that would fit that handicap group's eye. Then the CB and MB irons offer a true players iron. Lots of workability and little forgiveness. The 910D2 and D3 offer many shaft options with the heads that are geared towards golfers with a more consistent swing. The 910F and 910H are both excellent clubs with a ton of performance, great custom options, but with less forgiveness than other OEMs offer. The Vokey wedges offer a lot of loft and bounce options. Something that better golfers look at. All of which are expensive offerings from Titleist, but no more expensive that Mizuno's, Nike's, Taylormade's, Ping's, or Callaway's players irons. The 910D is the same price as the R11, Razr Hawk, the VR Pro, and only $50 more than the S3.
Many golfers do not fit into Titleist's equipment. Titleist offers a lot of good equipment, for people who know how to use it, however. So, Titleist is both really bad and really good for golfers.