JWLI
Banned
Seems to me that Titleist was more concerned about Bridgestone's use of the phrase "#1 ball in..." which of course is Titleists line (#1 ball in golf).
But the probably couldn't go after Bridgestone for the use of the phrase so they chose instead to go after them for their fitting claims hoping for any kind of victory that might serve to kill the "#1 ball..." campaign.
The first time I heard Bridgestone's commercial where they said they were the "#1 ball fitter", I thought to myself that Titleist was gonna be pissed.
But the probably couldn't go after Bridgestone for the use of the phrase so they chose instead to go after them for their fitting claims hoping for any kind of victory that might serve to kill the "#1 ball..." campaign.
The first time I heard Bridgestone's commercial where they said they were the "#1 ball fitter", I thought to myself that Titleist was gonna be pissed.