I agree. It's not that they don't make quality stuff. I think that TM is overshadowing everyone with the excitement surrounding their gear. Overall, from what I've heard, the performance between the R11 and 910 is similar, but the R11 is the bigger club because it's white.
People are easily impressed by new things that claim to be revolutionary.. does the white head do anything to the performance? Im not sure, but it looks cool and in golf I believe a lot of people think looking cool is half the battle.