Girardcorp
Well-known member
Poor decision making... If you are starting off, find one thing and do it well... You can't be all things to all people, so you are probably wasting money and resources trying to do everything...
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GolfSmith has helped keep them afloat
Sitting here eating dinner and was thinking about some brands I used to love that just fell into oblivion and wonder what happened.
Is is it that they stopped listening to their customers? Did staying in the past lock hem out of a future? Bad releases?
what do you think makes a brand fail?
Just making bad decisions. I think the one that stands out in my mind MacGregor. They used to be the cream of the crop in the 60s, 70s, even the 80s and into the 90s. They were bought out by an investment group who thought they could make more money by lowering the quality and price and selling through Wal-Mart and the like. It didn't work it backfired. So a new group purchased MacGregor intent in returning them to glory, and made some great products but they got completely left behind and lost. And the reputation was tarnished. They failed to attract big enough endorsers to get back on track and now they are just another store brand at Golfsmith.
What ever happened to Ram Golf? Back in the 90's there was a local shop that had all of the latest stuff. Some of those fairway woods were awesome.
Jack
Just making bad decisions. I think the one that stands out in my mind MacGregor. They used to be the cream of the crop in the 60s, 70s, even the 80s and into the 90s. They were bought out by an investment group who thought they could make more money by lowering the quality and price and selling through Wal-Mart and the like. It didn't work it backfired. So a new group purchased MacGregor intent in returning them to glory, and made some great products but they got completely left behind and lost. And the reputation was tarnished. They failed to attract big enough endorsers to get back on track and now they are just another store brand at Golfsmith.
Bought and sold from owners to Palmolive and then the balls were sold to TaylorMade and the clubs are now a house label to Sports Authority.