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- #1
I was speaking to a friend of mine at our course yesterday about different wedges and the buying thoughts that goes with each golfer. From brand loyal to matching irons and everything in between. It got me thinking and I put a pen to paper when I got to the office this morning and hear me out on the whole thing.
For a number of years, there were wedges from just about every manufacturer. Then for a couple of years in the middle, Titleist and Cleveland were at the forefront (you could even add SCOR Golf) at offering the most lofts, options, etc. Meaning that there was never a sacrifice and they had something for every golfer. To combat that, other companies began to offer things like ATV, because it was a single sku, that they believed worked (many loved those).
In the last few years, Callaway has come into the wedge market rather strong with their most recent releases and been at or near the top with those mentioned above to include more lofts and grinds. TaylorMade was a bit behind them, but has since launched Milled Grind, and have a number of lofts and more grinds than before as well. And even Cobra has jumped into the mix with the latest PUR line and have more sole offerings than in the past to compliment the lofts.
So that leaves me to a number of questions, and I am almost there. In the past, I usually thought of some of the brands as offering wedges kind of because they had to, more than making the full commitment, now I am viewing it as a competition and a way golfers can really find exactly what they want/need. The sheer number of skus in wedges has to dwarf just about every other category and I know for many golfers they are more confused than they are taking advantage of it.
With all of that said, here are some questions.
Have you ever been fit for your wedges?
If you have, was it by brand or brand agnostic?
Do you test out multiple brands or just go with what you know?
How well do you understand grinds and sole design?
Do you think you are leaving anything on the table as far as benefits go because of the above?
I thought this would be a fun conversation about wedges and how THPers choose what they are looking for.
For a number of years, there were wedges from just about every manufacturer. Then for a couple of years in the middle, Titleist and Cleveland were at the forefront (you could even add SCOR Golf) at offering the most lofts, options, etc. Meaning that there was never a sacrifice and they had something for every golfer. To combat that, other companies began to offer things like ATV, because it was a single sku, that they believed worked (many loved those).
In the last few years, Callaway has come into the wedge market rather strong with their most recent releases and been at or near the top with those mentioned above to include more lofts and grinds. TaylorMade was a bit behind them, but has since launched Milled Grind, and have a number of lofts and more grinds than before as well. And even Cobra has jumped into the mix with the latest PUR line and have more sole offerings than in the past to compliment the lofts.
So that leaves me to a number of questions, and I am almost there. In the past, I usually thought of some of the brands as offering wedges kind of because they had to, more than making the full commitment, now I am viewing it as a competition and a way golfers can really find exactly what they want/need. The sheer number of skus in wedges has to dwarf just about every other category and I know for many golfers they are more confused than they are taking advantage of it.
With all of that said, here are some questions.
Have you ever been fit for your wedges?
If you have, was it by brand or brand agnostic?
Do you test out multiple brands or just go with what you know?
How well do you understand grinds and sole design?
Do you think you are leaving anything on the table as far as benefits go because of the above?
I thought this would be a fun conversation about wedges and how THPers choose what they are looking for.