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I want to expand on this as well. They are not done. While it was not really internal yesterday, that is coming again in the near future, similar to how it happened months ago.
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not trying to start something but just wonder why you don't like the tweet? it's kinda the standard "we're #1 on Tour" tweet isn't it?
I think this has a lot to do with TaylorMade...Adidas went against Nike in a handful of markets and simply fared poorly, while losing market share in other areas it used to dominate (soccer specifically). In the meantime, Reebok went after and got rights for a variety of smaller entities, like the UFC, CrossFit, and the NHL. Adidas used to have a stranglehold on the European football scene, but smaller companies and Nike have combined to pick off a lot of contracts.Speaking with folks inside Adidas HQ and those that have recently left has been interesting. The problem is much bigger than just TM, look at the strain Reebok has put on Adidas as well, it was a poor match from the start.