MSB256
Well-known member
A company's brand is kind of your gut feeling about a company. This feeling or your perception of a corporate brand can be influenced by factors such as their activity in the community, the way/how much they give back, the social causes they support, the quality of their products, their customer service, etc. All this can contribute to your perception of thebrand.
When I was thinking about this, I was thinking more about the clubs they produce, but you can include other aspects if you like. So, what is your perception of golf brands today? I think it would be interesting to have people just list random thoughts. Add other brands if you wish. This could also be valuable input for these companies to read so they get an idea of where their brand stands in the minds of consumers.
Taylormade - One of the top two brands in golf right now, the other being Callaway. Innovative in drivers, from the R9, to the white drivers, now the M line. White drivers seemed like a cool way to enhance golf's cool factor and of course great for marketing (when you saw a white driver on TV) so I consider that move innovative. Innovative putters with the spider, although I think they could have missed an opportunity to compete with Scotty and appeal to putter purists when they stopped featuring the Kia Ma line - those were sweet. Not sad to see them separate from Adidas as I'm not a big fan of Adidas golf apparel. Solid irons at times, although there seems to be a gap from the 2014 CB/MC/MB to now where people weren't thrilled with them, but perhaps the 750 and 770 will bring that back. xFT wedges seem innovative, what happened? Although I may not have been crazy about the feel of them.
Bottom Line: Drivers and the spider putter.
Callaway - The other of my top two brands in golf right now. Seems to do everything well with clubs from the driver to putters and everything in between. Solid equipment all the way around, even in irons and wedges. Balls too. Truvis balls seem innovative although they may take off more if they could get a tour player to use them. Can they use them on tour? In terms of having a complete bag of all one brand and all of it being solid, I would go with Callaway as the best. Cool marketing with the bombs and head covers and items they give away. Hashtag Chad does a good job for them on social media. Not really interested in their shoes or clothing.
Bottom Line: Best equipment from top to bottom. Best for doing it all well, not just specializing in one club.
Titleist: Purist. Equipment seems solid from top to bottom. Probably best thought of for the Vokey wedges, Cameron putters, and balls. Maybe the second brand that if I had to have a bag of all one brand, it would be them. Even though their prices are probably similar, they seem like the luxury car of golf brands which isn't a bad thing.
Bottom Line: Solid from top to bottom, yet doesn't seem to have the hype of Taylormade and Callaway.
Ping: Not really sure what to make of them. Underrated maybe? My i20 irons seem pretty good. Why do I feel like they aren't up there with the previous three mentioned?
Bottom Line: unsure
Cleveland: Wedges. Really good wedges.
Bottom Line: Wedges
Srixon: Cleveland's other stuff. Seems a bit niche. Reviews of their equipment seem solid, but lower on the radar overall.
Bottom Line: Flying under the radar a bit. Maybe not as much marketing?
Bridgestone: Balls
Bottom Line: Balls
Mizuno: Afterthought
Bottom Line: Really don't even think about them.
Edit:
Cobra: Thought of them but then forgot to add them. Cool color concepts. Appealing to the younger generation. Solid reviews of woods.
Bottom Line: Rickie Fowler. Younger Generation. Cool Factor
Wilson Staff: Afterthought. Didn't think about them to even add to this list. Aware of driver vs driver but didn't really watch it.
Bottom Line: Don't really think about them. Padraig Harrington.
*** Keep in mind these are my thoughts, what comes to mind for me in terms of golf brands. Not meant to be offensive toward any brand. I think it would be cool to know what comes to the mind of others.
When I was thinking about this, I was thinking more about the clubs they produce, but you can include other aspects if you like. So, what is your perception of golf brands today? I think it would be interesting to have people just list random thoughts. Add other brands if you wish. This could also be valuable input for these companies to read so they get an idea of where their brand stands in the minds of consumers.
Taylormade - One of the top two brands in golf right now, the other being Callaway. Innovative in drivers, from the R9, to the white drivers, now the M line. White drivers seemed like a cool way to enhance golf's cool factor and of course great for marketing (when you saw a white driver on TV) so I consider that move innovative. Innovative putters with the spider, although I think they could have missed an opportunity to compete with Scotty and appeal to putter purists when they stopped featuring the Kia Ma line - those were sweet. Not sad to see them separate from Adidas as I'm not a big fan of Adidas golf apparel. Solid irons at times, although there seems to be a gap from the 2014 CB/MC/MB to now where people weren't thrilled with them, but perhaps the 750 and 770 will bring that back. xFT wedges seem innovative, what happened? Although I may not have been crazy about the feel of them.
Bottom Line: Drivers and the spider putter.
Callaway - The other of my top two brands in golf right now. Seems to do everything well with clubs from the driver to putters and everything in between. Solid equipment all the way around, even in irons and wedges. Balls too. Truvis balls seem innovative although they may take off more if they could get a tour player to use them. Can they use them on tour? In terms of having a complete bag of all one brand and all of it being solid, I would go with Callaway as the best. Cool marketing with the bombs and head covers and items they give away. Hashtag Chad does a good job for them on social media. Not really interested in their shoes or clothing.
Bottom Line: Best equipment from top to bottom. Best for doing it all well, not just specializing in one club.
Titleist: Purist. Equipment seems solid from top to bottom. Probably best thought of for the Vokey wedges, Cameron putters, and balls. Maybe the second brand that if I had to have a bag of all one brand, it would be them. Even though their prices are probably similar, they seem like the luxury car of golf brands which isn't a bad thing.
Bottom Line: Solid from top to bottom, yet doesn't seem to have the hype of Taylormade and Callaway.
Ping: Not really sure what to make of them. Underrated maybe? My i20 irons seem pretty good. Why do I feel like they aren't up there with the previous three mentioned?
Bottom Line: unsure
Cleveland: Wedges. Really good wedges.
Bottom Line: Wedges
Srixon: Cleveland's other stuff. Seems a bit niche. Reviews of their equipment seem solid, but lower on the radar overall.
Bottom Line: Flying under the radar a bit. Maybe not as much marketing?
Bridgestone: Balls
Bottom Line: Balls
Mizuno: Afterthought
Bottom Line: Really don't even think about them.
Edit:
Cobra: Thought of them but then forgot to add them. Cool color concepts. Appealing to the younger generation. Solid reviews of woods.
Bottom Line: Rickie Fowler. Younger Generation. Cool Factor
Wilson Staff: Afterthought. Didn't think about them to even add to this list. Aware of driver vs driver but didn't really watch it.
Bottom Line: Don't really think about them. Padraig Harrington.
*** Keep in mind these are my thoughts, what comes to mind for me in terms of golf brands. Not meant to be offensive toward any brand. I think it would be cool to know what comes to the mind of others.
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