McRock
Well-known member
The key here is "engagement." Callaway and Wilson actually engage with the consumer pretty well. I don't think I've ever sent a tweet that didn't get a response from these companies. And it's not a response from the 'generic' account, its a response from an actual person's account that works there. Srixon does as well, but twitter wouldn't let me list a third company with the character restriction. Titleist has been improving, no doubt. And Titleist is on social media (and I see a lot of them now). However, I don't see them interacting with the consumer as much. I'd like to see that improve. In fact, I think that could do wonders for their reputation of being "standoffish snobby" among OEMs out there. I think that would do wonders to "humanize" Titleist as a company.
~Rock
~Rock