Golf Pride is officially breaking ground at Pinehurst for their new HQ, and we got a chance to take a look around. While there, we asked Bruce Miller to explain the new office and what it will feature. There is even a consumer element to go in and get fit for new grips on your weekend trip to Pinehurst.
While taking a peak around the grounds, you get the sense of just how large this facility will be. Helping golfers become better and more knowledgeable is a large part of this and you can sense the pride and excitement in the voices from Golf Pride as they speak about the new consumer experience.
The facility is right after the entrance at Pinehurst #8 on the left hand side and as construction is going on, the ground work to a better operation for research and development is being laid. By having consumer testing and fitting, alongside marketing, management and R&D brings a cohesion that is often lost or forgotten about, but will be completely present with this new building going up.
We will have more news on the future headquarters of Golf Pride invading Pinehurst coming very soon and look for the opening in 2019.