Harry Arnett From Callaway Golf – Uncensored On The New Wave Of Marketing

ITR is back this week with another jam packed show featuring Harry Arnett from Callaway Golf. A couple of months ago, Harry was kind enough to come on and discuss golf marketing and what Callaway’s plans were in the upcoming year. Well he is back and he is as uncensored as ever talking about the “new” Callaway Golf and what is going on with in the company.

This Episode Features:
Lots of long hitters on staff, did you go to them or did they come to you?
X-Hot vs RAZR Fit Xtreme – What is the difference?
How do you reach the average golfer?
Harry describes who @HashtagChad would be if he was a professional wrestler?
And much much more.

Join us for this episode of In the Rough w/ JB & GolferGal and let us know your thoughts. You can listen by clicking play right below, or download our episodes by right clicking to play at a later date.

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  • Great interview! Looking forward to everything Callaway has to offer in 2013.

  • I was going to give them a shot before this interview, but man I sure can’t wait to check out their stuff now! What great information and background. Super excited to get my hands on some gear.

  • What a great interview Harry is! Poor @HashtagChad…a drunk drug addict I’ve never even heard of or Miss Elizabeth?!? HAHA. Harry is great and Callaway Golf is well on their way to winning the war! The future is so bright around there it is ridiculous!

  • This was by far my favorite show! Harry and Josh well done. The pyramid of influence discussion was very interesting. The talk about the value of Luke List to their strategy was awesome. Then their commitment to the consumer was superb. I have never owned a Callaway club but since listening and following along I’m becoming a homer. Texas invitational will be epic!

  • What a great interview. Harry is awesome and I like his approach going forward with Callaway. The Luke List part was very interesting. Definitely looking forward to the DFW invitational and seeing Harry and his troup playing golf with THP. Fantastic job JB.

  • Really appreciate Harry taking so much time to talk with Josh for the great show today. I am really appreciating their new openness and interest in talking to us average or below average enthusiast consumers. Can’t wait to lay hands on the new products as they hit retail in the next few weeks.

  • another great show guys.
    Harry brings a lot of knowledge and excitement in and love having him on.

  • Great show with lots of new info

  • Harry is always a great listen the guy is just so passionate about Golf and and he is funny as hell!

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