When you think about Toulon Golf, it is fairly likely that thoughts immediately go to some of the cleanest putter designs of all time, along with mixing them with the precision and attention to detail like only they can. This is by all means an acceptable and expected reaction, but Toulon is also so much more.
People forget, that the patriarch of the brand Sean Toulon has been at the forefront of some of the biggest innovations in golf for the past forty years.
While the list of those creations is too large for one singular article, the mere realization that it includes things like movable weights, adjustable shafts, and even super high MOI putters should get the point across. Even as commonplace as those innovations are now, they were at one point met with shock, and even some doubt. They were concepts which would come to revolutionize many aspects of golf equipment, but still concepts, nonetheless.
The thing is, Sean still has some ideas up his sleeve and combined with the rest of Team Toulon, they are set to unveil their next all new lineup. Named “Concept 59”, this is the much needed playground for the entire team to bring anything they can dream up into existence. Every single release within Toulon Concept 59 will be different, ranging from mild to wild, but the commonality will be that each will remain untethered by the commonplace and instead be driven by passion and purpose.
What is up first? Well, it is something that definitely goes beyond the terrestrial.
Toulon Concept 59 Series – Roswell
Yes, you read that right, Roswell. Keeping with Toulon Golf’s traditional geographic naming tendency, this one tips the cap to the mecca of all things extraterrestrial, Roswell. With its extremely non-traditional mallet shaping, the shadow it casts reminded the brand of a UFO, making the choice of name quite easy this time around.
As always though, the putter shape has a rhyme and a reason, and for the Roswell it started with a question. What if the shape of a putter head could shape a golfer’s behavior?
The reality of Toulon Golf being part of so many fittings over four decades within the industry is that they have learned equipment doesn’t just respond to the input given (in this case, the putting stroke), but it actually shapes it. Every single visual aspect of a putter shape can sway not just the performance found with it but also alter a golfer’s own traits as well.
While that is certainly a lot to break down and absorb, Toulon Golf looks to bring your mind back down to earth by basing the design of the Roswell 90 around three specific principles.
First, the understanding via their years of testing and innovation is that better aim is not optional when it comes to putters. The reality is that having an alignment which is one single degree off is enough to miss the cup entirely on a ten foot putt. So, with that in mind, the goal with the Roswell 90 was to use a much squarer shaping to add both parallel and perpendicular visuals to help ensure that there is ample feedback for golfers of all eye dominance types to easily find a more perfect alignment. With the shape, though it is way outside the box to be sure, you get immediate understanding of when you are square to your intended target line, and when you are not.
Next, while there are a plethora of putter balances and toe-hang options out there, even within Toulon’s own arsenal, the most inconsistent putters out there tend to have the common theme of possessing far too much rotation in the stroke. By creating a putter which encourages a more Straight-Back-Straight-Through path, there is less arc which means less margin for error. The shape of the Roswell 90 wants to make you feel like the putter is on rails throughout the motion, this is thanks to the visuals as well as the implementation of zero-torque into the putter.
Finally, neither of those previous principles matter if you also cannot return the face to square at impact. You see, when it comes to roll on the greens, face angle is King. With the Roswell 90, the aforementioned zero-torque aspect also brings an improved resistance to twisting to the table. Why does that matter? Because it means less manipulation will exist from address to impact, and that means a putter that is working with the golfer.
Details & Pricing
Visually, the Roswell is the most outside the box concept we have seen from Toulon Golf since the Indianapolis. From the square shaping to the zero-torque hosel location, the Roswell 90 could very well be the ideal model to debut the new Concept 59 portion of the brands lineup.
The Roswell 90 comes in at a 370g headweight (10g weights at standard) and thanks to the zero-torque design has a toe up (-90 degrees) hang profile. In terms of shaft lean, there is none here, though there is an 11 mm onset. The putter is finished out in Toulon Golf’s classic black finish and pays further homage to the Roswell origin via the modernized alien logos and fluorescent green accents.
The price for the Toulon Concept 59 Roswell 90 is $700 with availability beginning 12/17/25 at 9am ET. For more information, be sure to check out their website, www.ToulonGolf.com.
