Back in 2019, we got our first look at a new company based in Michigan called MORE Golf with their launch of the Detroit Collection of limited edition putters. They are set to make a splash with another release this spring with MOD-1 irons, wedges and putters that are made in America and 100% Billet-Milled.
That splash from MORE GOLF is in the form of the highest level of customization available in a golf club through the full modular makeup.
“Every so often, a new idea comes around and totally changes the face of an industry,” said MORE GOLF Founder and Designer Bruce Sizemore. “That’s what I believe a fully modular construction can do with golf clubs. We’ve reimagined the future of custom club fitting and what it means to be fully optimized as a golfer.”
Located in Jackson, Michigan, the company has partnered with LOMAR Machine and Tool, which is just a few minutes down the road.
“The MORE GOLF Design Studio is 10 minutes away from LOMAR and that gives us total control over every aspect of the design and manufacturing process. We are driven to be the only 100% American-made 14-club company, and we’re well on our way to that goal,” Sizemore added.
If you have made it this far you are probably curious about availability and cost, right? Currently MORE GOLF is accepting inquiries for what they call a Founding Fitter Program. This group of fitters will have access to this first release as well as a few other perks. Pricing for the MOD-1 irons and wedges starts at $427 for fully assembled irons and wedges per piece. The MOD-1 putters jump up to $447, which is actually less than we expected.
Stay tuned as we will have quite a bit more coming about this line as they start hitting fitting studios.
not sure how I feel about the look of the hosel and the bottom of the face but ill gladly volunteer as a tester! Really cool concept overall
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That price is per piece.
sticker shock.
Reading comprehension FTW.
Too rich for my blood.
flip a flop then flip a burger
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PXG 2.0
PXG 2.0
The Cleveland model was in Corey Pavin’s bag when he won the US Open at Shinnecock Hills GC, 1995.
'Not just any set of irons'
http://www.pgatour.com
$427 PER club. wow…
Will the clubs come with helicoils and replacement screws? I know that I would strip out one of the screw holes changing out a flange or something.
I imagine that there could be some customization with different screw colors, face plate colors, flange colors, hosel colors…
Since these are machined one iron at a time it’s essentially the same as buying a milled putter I like the story but at 427 a pop they would need to be very special, I guess it’s always expensive to be an early adapter!
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While I think there is some truth to the cost, there are plenty of clubs out there that are at that price or close and sell decently well.
Factor in Made in US, new tech, etc and it adds up pretty quickly.
What did the Vas ever do to you?
Sorry, rant over!
This is interesting. Seems like a lot of tech terms they are throwing out but that’s a lot of money per club for an unproven company with an odd looking product. They’ve got a steep uphill climb to capture market in my opinion.
yes, there is a newer member (armidwestgolf)? to thp that posted the idea of an interchangeable club, from blade to cavity or something like that and he had posted a drawing done on the computer.
My thoughts exactly.
Man, that looks like a sh__k waiting to happen, LOL.
The price took my breath away, too. I wondered if I was reading it right. Seems like a tough way to break into a very competitive market.