The company is releasing a new version of the best selling women’s golf ball of all time. Bridgestone is today launching the brand new Lady Precept, which is designed to help players with moderate swing speeds.
“A lot of brands have given up on a lady’s golf ball design and simply re-labeled one of their distance models,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “We actually design a ball that benefits this segment of players in a specific way.”
New core that is both softer and gradational that will get the ball up faster and be easier to compress when the center is missed.
“The heritage really started with the MC Lady in the late 90’s,” said Mellow. “The target audience for the Lady Precept is still the same, but the gradational core technology, design, and overall performance has improved significantly over the years.”
The 2-piece Bridgestone Lady Precept is available now with a cost of $19.99 per dozen. Coming in colors of white and of course their Optic Pink.
I mean, Bubba Watson plays a pink driver.
Bettinardi’s Queen Bee putter was originally designed for women but the majority of sales were to men for their usage.
Lady Precept golf balls have won THP events in the past…and got a couple runners up.
If it works, it works.
As long as you don’t let your skirt interfere in your swing, I doubt anyone will say anything.
Same here. Except my wife went to the Callaway SuperSofts when the Precepts disappeared. I know she’ll like using the Precepts again.
Hey, hey, hey! It’s a KILT!
View attachment 8996267
Yep…you beat me to that.
Don’t think so… Always thought the Laddie was a pretty firm, durable, distance ball…
years ago perhaps, but as the OP states, this is a new ball.
Trueeeeeeeeeeee!