The B330 line of golf balls from Bridgestone Golf has a storied history with the brand, but as of October 2nd, 2017, they are dead. Introducing the new TOUR B golf ball line featuring what they are calling “their most innovative and performance oriented offerings in company history”.
At quick glance, the new TOUR B lineup may look like nothing more than a name change now that the company is utilizing their more TV friendly B logo on each of the golf balls.
TOUR B RX — B330 RX
TOUR B RXS — B330 RXS
TOUR B X — B330
TOUR B XS — B330 S
However, that is not the case at all, as the entire lineup has been recreated from the ground up utilizing the data that they have received from more than 3 million ball fittings.
Let’s start with the most popular in the lineup for THPers, the RX and RXS. The good news here is that if you liked the previous versions, that will not change. While Bridgestone does not state the compression number, these 2 are going to be lower compression than the others in the lineup which will offer less spin off the tee. Both the RX and RXS have a new modified 338 Dual Dimple design, where according to Bridgestone, the RX will help players looking for more fairways (less spin), and the RXS is for the player looking for a bit more in the feel department while still being fairly low compression.
The new TOUR B X and XS were designed with the lower handicap in mind, especially the player looking for exceptional feel. Bridgestone is using a softer urethane cover formulation than the B330 and B330-S, and this should provide more control and spin around the green. Like their predecessors, these two are going to be higher compression than the 2 balls discussed above, and are already being used in prototype versions on tour by their staff. According to the company, the X is for the player looking for more accuracy off the tee (less spin), and the XS is going to provide extra length (higher compression can lead to more ball speed).
Earlier this year, THP TV sat down with the team from Bridgestone Golf to discuss where the company was headed and what they have in place to get there. It is a fascinating conversation about the brand as a whole, as well as their short and long term goals.
The content discussed in the video above, leads to this very special launch. This is an important one for the brand as they try to reestablish themselves as one of the strongest players in the golf ball marketplace. They believe through innovation and using their over 1,000 golf ball patents and over 900 polymer engineers in the world, that they can create the best golf balls for golfers of all skill levels.
Each new TOUR B Series golf ball features the proven characteristics that have made Bridgestone Golf among the most respected names in the industry. The benefits of these features include:
Accuracy – Gradational core provides optimal energy transfer to create low side-spin and high ball velocity for incredible distance and accuracy gains
Consistency – Seamless cover design utilizes injection molding technology to stabilize ball flight on all shots
Distance – Aerodynamically superior dimple profiles provide different player types with vastly enhanced length and control
Feel – SlipRes cover technology increases friction by creating more stability between the ball and club for enhanced control with irons and wedges
While the brand has not yet reached their goal of being back at #2 (video above), the ear mark of dates has always been October 2nd, 2017 with the launch of this golf ball line. The new TOUR B in some ways is a new Bridgestone Golf. Not forgetting their roots of ball fitting and the commitment of the right ball for each player, but building upon that, and this line is the end result of their research and development efforts that they believe will bring a noticeable difference in benefits to each golfer. The goal now will be explaining that and telling that story to golfers, to have a chance at those short and long term goals, which have been heading further the opposite direction as of late.
So THPers, we throw this back to you. Are you excited to try the new Bridgestone TOUR B lineup? Which one of the new golf balls fits what you look for and want to try?
Don’t forget that at launch, you can purchase these golf balls (or any product) from Budget Golf at a discount by using the coupon on the right hand side of this page (scroll up and turn off ad blocker). 15% off, just for being a THPer, on any item they have.