The Ben Hogan Golf equipment brand has had as many twists and turns over the last near decade. The building blocks of the new company started back in 2013 and they was shipping and selling product right before 2015. In the middle of 2016, much of that changed, and through more twists and turns, a new management team was brought in to run the show.
There are a lot of pieces to that story that for now, can be left unsaid, but since that time, the Ben Hogan brand in hard goods has been running in Ft. Worth. The company seemed to be doing rather well over the last couple of years with solid messaging, a tremendously underrated product and things were looking up, including the ability to be fit for the products at Club Champion, a premier nationwide club fitter.
Over the last few months, we have been receiving a lot of information and unfortunately, earlier this week the majority of the employees were let go. We can also confirm that the office is closed as of today.
With all of this said, we don’t want to say that there will not be more Ben Hogan equipment in the future. What we can verify is the company, as it stands currently, is closed.
Stay tuned to THP for more on this story as it continues to develop.
I think there will be a few stories like this. I bet Budget have moved a few BH sets since the announcement.
Greatest update ever.
No updates then boom, show up at the door today, and I haven’t called to harass them today so maybe that helped.
Reunited.
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Awesome news for a Friday!
Even with the added expense of paying for the use of the name (which we discussed when they opened shop) this latest version of Ben Hogan Golf seemed to be doing well. They were providing great, if very underrated, products and had a "legacy" that they were more than willing to talk about/promote.
I’m interested in hearing the full story as as well as JB’s insight into what happened.
It’s always sad to hear that people have lost their jobs. Especially, in the golf business. I hope that everyone landed on their feet.
Awesome news
I can’t wait to watch the episode with all the details.
Yeah I felt bad trading in my set I got from you but not after that.
Oh man. Haven’t listened yet and now wondering whether I should. I will after dinner but am not looking forward to hearing about that.
I actually get excited that maybe good news is coming every time I see this thread bumped up. Sounds like this is anything but…
I’m still interested in those irons, maybe someday I’ll find a good deal in the used market.
I believe there was a bankruptcy filed. If so, I would wonder if the paid but not delivered goods could get some form of a priority claim, but i don’t know off the top of my head. I am happy to do a bit of digging if any THPers have been impacted. However, the deadline for claims may have passed by now.
Scumbag move on the part of the folks running BH. Glad WGP shed some light on it.
Which episode was this please?
Yesterdays
Yesterdays
Yesterday’s episode. WGP #13 I believe.
It’s so sad to see. I’m sitting in my home office looking at my backup set of the original PTx and it bums me out that not only have they gone out of business twice in a decade, but that they went out the way they did this time.
Then they made this clown their spokesperson:
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Still awkward as he just keeps putting content out like everything is normal lol. His swing looks nothing like hogans. They required 15 high content posts a Month atleast for work with them which didn’t add up if you see the IG for him.
Again?
Again? It is like a vampire.
Not really haha.
Same company that owns 8 other brands like Zebra, Macgregor, etc is licensing the name.
Sadly it is not going to be a creation company producing premium equipment.
This makes sense… doubt I will have any interest in that one.
I’ve been saddened by the demise of Hogan golf numerous times. I’m not going to welcome the brand back, especially how things ended last time, with BHG basically stealing people’s money. They can stamp Hogan on a catalog blank iron if they want too, but it would be worth about as much if they stamped the logo on a pile of horsesh*t! Sorry…not sorry.
Is it going to be cheap stamped catalog blanks like most of the other DTCs?
I wont comment without seeing them first, but I have my feelings on the other stuff they have released so far.
You could just send out bland product and savr the money from buying the name.
Just licensing the name.
Like his other brands they believe the name brings people in.
ugh…worst possible outcome
Both excellent clubs BTW…….