The Ben Hogan Golf equipment brand has had as many twists and turns over the last near decade. The building blocks of the new company started back in 2013 and they was shipping and selling product right before 2015. In the middle of 2016, much of that changed, and through more twists and turns, a new management team was brought in to run the show.
There are a lot of pieces to that story that for now, can be left unsaid, but since that time, the Ben Hogan brand in hard goods has been running in Ft. Worth. The company seemed to be doing rather well over the last couple of years with solid messaging, a tremendously underrated product and things were looking up, including the ability to be fit for the products at Club Champion, a premier nationwide club fitter.
Over the last few months, we have been receiving a lot of information and unfortunately, earlier this week the majority of the employees were let go. We can also confirm that the office is closed as of today.
With all of this said, we don’t want to say that there will not be more Ben Hogan equipment in the future. What we can verify is the company, as it stands currently, is closed.
Stay tuned to THP for more on this story as it continues to develop.
Deja vu all over again.
There were, but things seemed to be moving in the right direction a couple of years ago.
With the giant golf boom over the past few years it’s hard to imagine a company like them having to close their doors.
Correct. The apparel brand is not going away and will continue to be found there.
The website had that message for at least the last week. I was researching some new irons and wanted to compare what they had. Kept checking back a few times, kept getting the same message.
I mean yeah, if I can play them
Hahahaha, they and the PTx Pro are to this day criminally underrated
Different company owns the apparel business.
one of my favorite HB designs we have seen.
The equipment is great, shame they couldn’t make it. I’d imagine the competition in the DTC space with Sub70, New Level, and now PXG since they lowered their prices was tough. But I did think they differentiated themselves on the design/style side.
It has been like that for at least 2 weeks. Thought it was just a technical issue but in hindsight, it was a precursor of sorts. ?
A couple of weeks back, I was in the process of ordering an Equalizer II 58* wedge and when I got to the shipping part, the price quoted was around $25.00….for one club (and basically what I have had to pay for a one off shipment of a club)! In hopes that they would give me a discount, I sent Customer Service and e-mail suggesting that this shipping pricing made the Company a real outlier to its DTC competitors which either absorb the shipping or charge something really modest. I was not offered a discount and did not proceed with my order.