Lamkin Grips

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I have been fortunate to visit some really exciting places in the golf world, but few compare to an experience at Nike Golf’s research and development facility called The Oven. In 2010 I had the opportunity to tour The Oven and see where, for lack of a better phrase, “the magic happens.” It was incredible to see how much time, technology and passion goes into developing the Nike Golf line. So when I was asked to come back to The Oven for the reveal of a new initiative by Nike, I jumped at the opportunity.

I saw some teasers on Facebook and Twitter about a new app that Nike had developed, and it got my wheels turning. Could this be the big reveal? Sure enough it was. There was a group of about twenty of us and we were all there for the launch of Nike’s new NG360 iPhone app. Seems silly to have so much media over a little app, but I should have known better because nothing Nike does is little. This is no ordinary app, this is like having a built in stats tracker, swing coach, personal trainer and club fitter all in one and all at your fingertips, and all for free.

During the presentation we had the pleasure of meeting the people and minds behind this new app and it seemed as if each person was more passionate than the next. This is something I have come to expect from Nike Golf. During my previous visit to the Oven you could see the pride these engineers have in the products they produce, and it was the exact same way with the group of people we met this time around.

So let’s talk about this app. The first component is the stats tracker. The first thing you will need to do after you download the app from iTunes is to download the course from your state, or whatever state you last played golf. Then you can track your stats from that specific course. You can record your score, fairways hit, greens in regulation, etc. This is a great way to follow your progression on the course and see how your game is developing.

The next section has to do with your swing. This part is really cool because you can actually video tape your swing and then analyze it. What I love most about this part is that it shows you how to make your swing work for you, not a tour players swing, not your neighbors swing, but your swing. It’s like having your own personal swing coach.

Next they cover fitness, and this section was heavily discussed at the presentation. Fitness is a big part of being an athlete and the golf swing has some unique body movements so a workout for a body builder will not be the same as for a golfer. The fitness tips and tricks they provide are golf specific and from what I saw and heard from Nike tour pro Lucas Glover, these moves are effective. Nike will have specially certified fitness experts giving you advice on the best ways to build your body to help improve both your health and your game. This is a section I know I will be spending a lot of time with. It was so interesting to watch them do an exercise and realize that it totally mimicked the golf swing, color me impressed.

Finally, it covers equipment and this section is called My Gear. From the way it was explained in the presentation this is going to be built upon a lot in phase two of the NG260 app. Nike’s goal is to get to know the athlete better, and be able to find the perfect fit equipment for their game. Once you have the right swing, and the right range of motion you will need the right gear.

Once again I had a great time at The Oven. I know I already said it, but the passion this company has for its brand is simply amazing and is honestly something I am not sure can truly be conveyed in words. Nike has made it apparent they are a company looking to stay ahead of the curve and they seem to be successful at it so far. With society being in the media and social networking age, Nike has decided instead of running away from modern day philosophies and instead they are embracing it as only Nike can do, with innovation and creativity. One thing everyone kept stressing during the entire presentation was that this app is just phase 1, “this is just the beginning” they kept saying. I am excited to see what’s in store for the next phase.

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Category: Accessories, Equipment, Headlines & News

About the Author ()

Morgan is co-founder of The Hackers Paradise with her husband, and fellow staff writer, Josh Babbitt. Together they share a passion for all things golf, food, travel and their two precious puppies.

Comments (22)

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  1. Jersey Nate says:

    This seems like a really cool app for iPhone users! Awesome that you got to go down to the Oven. Pity that they don’t have the app for Android!

  2. Ryan H. says:

    I like how encompassing this is. The swing trainer and the stat tracker really have my interest. Thanks GG!

  3. Administrator says:

    Nate –

    I wouldn’t be surprised if we see this for Android very soon. So stay tuned.

  4. Cookie says:

    Wow, this sounds like an incredible app and the fact that it is free is quite shocking IMO but very cool to say the least. I will definitely be checking it out.

    Great recap GG, glad to hear that you had a safe and obviously quite productive trip!

  5. cheffor says:

    Very cool app, might have to steal the wifes iphone to test it out.

  6. Sharkwrestler says:

    Not sure how they do it but the swing trainer is a real catch.
    The whole package sounds complete and will be a must have for many serious Golfers.
    Hopefully an android version will appear for those that have the iphone.

  7. nerfny says:

    Already downloaded and been playing with it this is a really cool app.

  8. War Eagle says:

    Thanks for the review! Downloaded the App yesterday and cant wait to start using it!

  9. TheDue says:

    This is rather interesting from a number of directions like the swing analyzer being golfer specific rather than just a comparison to a pro. It won’t yet work for me, but I’m sure they will offer an android version in time.

  10. Nate says:

    Will give it a shot! I’m wondering how this app is different from ones that are already out there but Nike sounds pumped about this so will look and see. Thanks GG and THP. Really says something that Nike thinks enough of THP to give ’em an invite to this thing. Awesome.

  11. bmwnola says:

    Thanks for the review! I will have to download it to my iTouch for now. Looking forward to the Android version to come out.

  12. Freddie kong says:

    I’m enjoying the app and look forward to continued use and posting. The swing is the next thing to upload. Glad you made it back safe Morgan

  13. Mcrock says:

    That sounds like a fantastic app, and a very indepth and ‘complete’ app….but no love for android once again from Nike. I sort of refuse to pay $30 more a month for a different cell provider for the exact same package I have now, just to get an iphone.

    I know apple has deals with various app developers to provide the apps for free, but c’mon, give me an android app and just charge me for it.

  14. tnolan says:

    nice! this is something i’ve been looking for in an app. but alas…i have a blackberry 😛

  15. ghsace says:

    Awesome info GG! I will check this out in September when I get my new iphone.

  16. T0AD says:

    I hope the rumor of an Android release is true. Tired of the iPhone elitist atmosphere inside app developer circles. I guess Nike thinks the other percentage of users don’t matter. It’s not like they don’t have millions in development/marketing money to develop in parallel.

  17. d_in_la says:

    Easy Android people – as Google reigns in all the fragmentation between devices more developers will create products. As for the app itself, this seems very typical of Nike. They aren’t always cutting edge across their line -they do have some- but what they do is often incredibly well executed.

  18. Canada says:

    Why can’t i download this? I searched this on my ITunes and my App from my IPhone and nothing will find this app? Is it in Canada!!!!!!!!!!!!!!!!!!!!!!!?????????????

  19. Lucky67 says:

    Thanks GG, so far I am pretty impressed with the my body part. It looks like they really hit on a missing niche.

  20. Big Time says:

    Great info. I will download on to my iPhone ASAP.

  21. Bill says:

    Have looked in app in app store but can’t find it ?

  22. burnbabyburn says:

    I have it on good authority that the android version of this app isn’t even in the works. I may be sitting next to the guy who built this thing… (just sayin) The fragmentation concerns posted above are exactly why. it costs 10 times as much to build for android. that’s an issue that is hard to overcome on a net zero income project. enjoy oh ye applers.

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