Today Srixon unveils the latest update to one of their more popular golf balls. No, this isn’t about the Z-star line. Instead, the focus is squarely placed on the newest version of the Soft Feel.
“This is our 12th generation SOFT FEEL golf ball, putting us at the forefront of the low-compression distance ball category,” said Brian Schielke, Marketing Director at Srixon. “With this new model, we’re excited to give golfers our longest SOFT FEEL to date, in a ball that maintains the signature feel golfers expect from a SOFT FEEL.”
With this Soft Feel release, Srixon has completed its phasing out of the Energetic Gradient Growth Core in favor of their more modern FastLayer Core. This move is not surprising at all as we’ve seen Srixon graduate to this core in the 2020 Q-Star Tour, and most recently announcing the FastLayer Core in the 2nd generation of the Soft Feel Brite. It ensures that when a golfer purchases a Srixon golf ball, be of the Z-Star, Q-Star, or Soft Feel variety, the core technology is of the same ilk, with this version being the softest of the bunch. Srixon has said this core will add ball speed because of its increased resiliency. Golfers will also enjoy a bit less side spin in the longer clubs, which should help improve their accuracy. Faster, longer, and straighter all sound like a pretty appealing option.
With a name like Soft Feel, this ball comes with some expectations because nobody wants to play a ball known as Soft Feel if it feels like a rock. That would be false advertising. Partnering with the low compression core is a soft, thin cover. This cover helps provide the feel that one should expect from this ball, but it also helps offer up a bit more spin into the greens. As we’ve tested in the past, Soft Feel spins enough on full shots, but falls short of Z-Star and Q-Star Tour when it comes to those partial wedge shots. We will be following up with some results of this current lineup in the near future.
Starting today, Soft Feel and Soft Feel Lady are available for purchase for $21.99. There are three color options to choose from, including Soft White, Tour Yellow, and Passion Pink. For the golfer who wants a good performing golf ball that packs incredible feel for a wallet-friendly price, Soft Feel is well worth a try.
More information on the 12th generation of Soft Feel can be found at www.srixon.com.
The Details
Available: Now
Price: 21.99
Color: Soft White
Tour Yellow
Passion Pink
It just bothers me when any company won’t come out and just tell you numbers, like why do I gotta search for them? Just put them on the damn box!
I can actually answer this as it is something I have discussed with most companies. Not everybody measures it the same way. So one company’s 65 could be another’s 71, etc.
like JB said, not everyone measures it the same. The lack of industry standard on some things is just annoying.
Now the interesting on the box, for the mens ball it says for all swing speeds. For the ladies version, it says for swing speeds under 90mph.
It’s a really good two-piece option. Soft Feel for me has just always been a steady, dependable release.
In the latest Off Course sales, it outsells popular models
e6: nearly two to one.
Project S: Nearly four to one
Duo Soft: Over two to one
Tour Soft: nearly two to one
Is market share measured as volume of units sold? If so my guess is the BOGOs play a massive role in this.
Both. There are actually two separate columns.
Unit share they are way up, but they are up in both actually.
Important to note that Titleist, Bridgestone and TaylorMade had promos at similar times (I dont think Callaway did).
Although their BOGO deal was pretty unique rather than Buy Three get One.
JB – the real question is “how do they feel coming off the face of the ZX5 irons?”
Don’t know, I don’t have those irons yet. North America will be many months away.
Translation – it goes 1 yard farther than the previous model.
maybe? I’ll be able to grab some data here in the coming days. Still have some of the 11th gen.
see i thought i read something somewhere to thee effect of mens, if your under 110 swing speed.
now, most and id say most regular joes/amatures/weekend golfers have way under 110.
so i dont know if srixon should go as far as to say all swing speeds.
you might have, I’m not here to dispute that. I’m just relaying what is on the two boxes in front of me.
yeah no i understand, i get what your saying.
The box had some changes and the new one is pictured in the link in the first post.
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I dont think 7000+ rpms will offer any roll out unless it is coming in hot.
I guess it could for a seriously low ball hitter though.
Just wish my round didn’t get rained out yesterday.
I do love the soft feel of balls like this but more distance? Nope.
you must not be a slow swinger.
This just isn’t true. Ball speed is only one aspect of distance.
And here is data proving that.
https://www.thehackersparadise.com/forum/index.php?threads/golf-ball-compression-spin-speed-and-distance.8922255/
Soft is less about swing speed than most believe.
Check out the Mygolfspy ball test. Softer balls give you lower ball speed and less distance. Soft is slow.
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Its wrong. Softer CAN give you less ball speed. Softer WILL give you less spin.
Distance is not a product of only speed. Robots don’t deviate in spin. We supplied facts, showing swings with @Canadan and data. If someone wants to believe distance is only about the firmest ball made, that is up to them. It’s completely false.
Well, clearly you and they disagree. I guess Titleist is wrong too then because they say the same things that the MGS ball test showed.
I can also say that from my personal experience I hit firmer balls about 5 yards farther than I do softer ones. I do like the feel of the softer balls but performance trumps feel in my book.
Hey, I agree with you on spin though. Lol
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I would say I’m very average, if not below. My driver swing speed is around 90 mph.
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I just supplied actual swings and data showing it’s false. And if Titleist thought firm was the only thing to distance they wouldn’t make the AVX.
we have done events with Titleist for 3 straight years and they have been consistent. Firm can equal more speed. More speed doesn’t equal more distance. It CAN equal more distance. Just as spin reduction can too. Spin reduction and increase is largely part of compression. Not a cover story that most seem to think.
If compression was the only thing that mattered for distance in golf balls, it would be an arms race to the firmest ball on the market, which it’s not, because every R&D team, every fitter and everybody without an agenda knows that there is give and take between speed, launch and spin that create distance in golf balls.
I feel so bad for headline readers that are getting this kind of misinformation. Ball fitting is real. It matters and it’s NOT always the firmest is the longest. That’s just false.
Which we clearly showed in that test.
Well, some people just like a softer feel. That’s why they make the AVX.
FWIW, MGS provided data too, so someone’s info is bad. Call me a headline reader if you wish but I’ve read the article and the numbers in depth and heard their various podcasts where they talked about it in-depth.
I just find it interesting because if a soft ball gave you more distance, why are all the tour balls firm compression?
Imo, the move to softer balls for high handicappers is more because it feels good for people with slower swing speeds than because it gives them more distance.
As for Titleist, I’ve done several ball fitting with them and they always told me that unless cost is a concern or you have a preference for a soft feeling ball, the Pro V is the best because they all perform pretty much the same off the driver but the Pro V performs the best around the green. They will do literally anything to steer people away from a super soft ball.
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They aren’t. That again is bad information.
Tiger doesn’t even play the firmest Bridgestone ball.
If you want to avoid our data, it’s cool. It’s clear as day. Like I said believe whatever you would like. Titleist does ball fittings. You just said so, and the Pro V1 is not their firmest golf ball. If spin didn’t matter and the only thing that matters is speed, they would tell everybody to play Pro V1x.
Instead they fit golfers through launch, speed and spin and know each of their four tour golf balls features different compression, which alters the spin and launch to create fitting for a myriad of different golfers.
and our data is shown with a high speed guy swinging and he still got more distance with softer ball. Again, it’s about fitting, and speed is only one aspect of distance
I hope the yellow color stays the same, it is high vis.
I went to a group Titleist fitting a couple years back. Seemed like it was split pretty evenly between us who was fit into AVX, Pro V1x and Pro V1. Great experience! fwiw, the V1X had more spin for me than the V1.