Fall Fashion Week has begun and we thought we would swing into action with none other than Swing by Bette & Court. Fall Fashion week is a little different than just our everyday clothing review. These are going to be more of a company overview and a preview of what great golf apparel will be available to you for the fall season. Most people in the world of athletics have heard of Bette & Court, but today we will be talking about their line called Swing.
The History:
Independent & Strong * Confident & Smart * Spirited & Proud
In a nutshell, these words describe SWING by bette & court. They define the team that produces outstanding garments for women in the United States and in over 10 countries worldwide. These words also describe our customers, the many women worldwide, who enjoy our clothes day in and day out. These women take pride in leading active, meaningful lives and want fuss free clothing they can count on to look their best.
We were founded in 1991, by Maria Erickson, as bette & court golf collection. bette & court – derived from Maria’s maiden name, Betancourt – started as a premier manufacturer of women’s golf apparel and resort wear. SWING, an acronym for Sporting Women’s Innovative Gear, launched in 2004 as the performance collection for bette & court.
In 2008, Fantasi International, owner of both brands, bette & court and SWING, consolidated its ladies fashion and performance apparel under one name: SWING by bette & court. ” The positive response to SWING during the last 4 years has significantly exceeded our expectations. We believe SWING resonates with female golfers and successfully addresses the needs of women with active lifestyles. SWING takes us beyond golf “, claims Erickson, current president and CEO. Given the remarkable acceptance of SWING performance apparel, it is Maria’s vision to take SWING beyond golf into other markets as well.
Our Motto: Change or Die.
As a company, the process of constant change drives us. Exciting new designs, fabric innovations, and cutting edge technology are the result of our focus.
We also believe in giving back to the game. During the last 17 years, we have made our mark in many ways:
*Longest running sponsor of the EWGA (Executive Women’s Golf Association: 19,000 women strong with 125 chapters in US, Canada and France).
*Sponsor LPGA Teaching and Club Professional Members 2007, 2008, 2009.
*12 year member Woman’s Sports Foundation.
*Supporter of countless grass roots and collegiate programs and events.
*Exclusive vendor for amenity gifts & staff uniforms Kraft Nabisco Championship 2006, 2007, 2009.
*Select vendor PGA Championship: 1995, 1996, 1997, 1998, 1999, 2000, 2005, 2006
*Select vendor Ryder Cup: 2000, 2006.
*Exclusive vendor for amenity gifts & staff uniforms Kraft Nabisco Championship 2006, 2007, 2009.
*Integrity, quality and customer service are the timeless values that offer you reassurance in an ever changing world. As our customer, you are part of our mission. You are the reason we exist and grow.
The wonderful people at Swing sent The Hackers Paradise two outfits which are showcased throughout this article. First you have the brown Bermuda shorts with the white tech polo with brown accents. This outfit is for the traditional golfer who loves their earth tones. While the colors are simple the design is anything but that.
Creative stitching and a fun collar takes this sophisticated top and adds some flare to it. The material of all the Swing items are just incredible. This tech material feels so sleek on your skin and you can immediately tell how well this top will breather during a long round of golf. The stretch is also great for swinging because the clothes will move with you without any friction…maybe that’s where they really got the name Swing from?
Looking at outfit number two one can see it has a lot more color and reminds me of a great seersucker outfit at the Kentucky Derby. I love the vibrant pink color and the bold horizontal stripes in the pants. The pink piping on sleeveless top really pops with that bright collar. The texture to the white portion of the shirt adds great dimension that you don’t normally see. Unlike some of the low-rise bottoms you see on the course these pants fall on your natural waist not your hip bones. Don’t be intimidated by the stripes, they are extremely flattering and are the perfect compliment to the sleeveless top.
The Fall 2009 ladies golf apparel line from Swing by Bette & Court is sure to please the masses. What we have photographed here is just a taste of all that they have to offer. They make so many great clutch pieces that you can mix and match a variety of different items to make so many wonderful outfits that will be sure to make heads turn. You can learn more about this company and where you can purchase these items here.
Your Fashion Guru
Golfer Gal
