As an admitted premium putter enthusiast (read: addict), it has been an interesting year and a half within the boutique portion of the segment. A big reason for that centered around Logan Olson. Logan burst onto the scene and immediately began to flourish, showing a skill with CAD that was on a different level than many were used to, specifically without having to spend months and months on waiting lists to try and grab a putter.
No, Logan Olson was the opposite of that, he immediately began pumping out some of the most impressive works of putting art we had seen in some time. Whether it was form, fit, finish, or function, there were options from exotic to mild and though they weren’t cheap, they were accessible.
And then, he went silent.
It was at that time that whispers began, and last year there was an eventual re-emergence where Logan was suddenly working with some of the biggest names in professional golf, both PGA and LPGA Tours. There was also perhaps one of the worst kept secrets in golf at the time, that he was somehow working with or side-by-side with TaylorMade Golf.
Well, today, the not-so-secret news is official, and Logan Olson is officially aligned with TaylorMade.
TaylorMade Golf + Logan Olson
While the above may read a little cynical, I assure you that most of it is tongue in cheek, though this admittedly feels similar to a pair of people whom everyone knows has been a thing for months becoming “Facebook Official”.
No matter how you look at it, or react to it, this is clearly a dream come true for the 27-year-old as he now comes officially into the TaylorMade fold, and TMaG gets what they believe to be a “generational talent” as it pertains to premium putter craftsmanship. It also clearly marks a new direction for TaylorMade who for many years have struggled to make a foothold in the milled putter segment.
Interestingly, all signs point towards this partnership being one which keeps Olson within his known realm of premium bespoke and small batch putter designs. So, no, the plan is not to start slapping his name on everything under the TaylorMade putter umbrella, nor is it for the company to stop producing the shapes and designs which they have become known for.
TaylorMade Golf’s VP of Product Creation, Brian Bazzel, had this to say about the partnership:
“It’s not every day you stumble upon someone like Logan. His ability to merge creativity with such a technical process is nothing short of remarkable. Whether you’re a professional on Tour, someone who plays the game for the sheer love of it, or even a collector with a keen eye for finely crafted putters, Logan’s creations embody a level of craftsmanship that resonates with golfers from all abilities.”
This is very much an “in addition to” marriage of Logan Olson’s mind and creativity with the manufacturing might of TaylorMade Golf. Not only will he remain the principal designer on all Olson products, but it will allow him an even bigger presence on all professional tours beginning with a full “Tour Matrix” of blade and mid-mallet designs.
The man of the hour himself, Logan Olson, had this statement:
“I’ve always appreciated that TaylorMade is a brand that isn’t afraid to take risks and try something different. I feel a resemblance to that in my own work and thoughts on approaching new projects. Being able to utilize the feedback of the best players in the world helps push design criteria to a completely different place.”
What Comes Next?
While all of that is exciting, the obvious question most of you reading will have is, “when?”, and rightfully so. Well, TaylorMade nor Logan Olson are going to keep you waiting long, as the “Olson Craft Batch No. 3” will be hitting on December 5th. Stay tuned to THP for all the info on that when the date arrives.
What do you think? Is it a match made in heaven? Does it move the needle?
Jump into the conversation below or on the THP Community and let your thoughts and feelings be heard by thousands of amateur golfers just like you.
