Each month on a Thursday we do a little blast from the past and have some fun with it. In this installment, we thought we would showcase the latest and the greatest from Wilson Staff in the year of 2002.
The Year of 2002
Winona Ryder’s Shoplifting Trial
More Surprising – Angelina Jolie filing for divorce from Billy Bob Thornton, or the three-month marriage of Lisa Marie Presley and Nicolas Cage?
Americans Idolize American Idol
Michael Jackson dangles his baby over the terrace of a hotel in Germany
After 11 innings of the All-Star baseball game in Milwaukee last July, baseball Commissioner Bud Selig declared the game a draw.
Freezing Ted Williams
Patriots shock the Rams in the Super Bowl
Tiger Woods wins the Masters
Tiger Woods wins the US Open
Ernie Ells wins the British Open
Rich Beem wins the PGA Championship
The Wilson Staff True Golf Ball
Wilson had the golf world buzzing by introducing its new Wilson Staff “True” golf ball. Wilson had claimed to have created a perfectly balanced golf ball, and the company put on a series of demonstrations at its 2002 PGA Merchandise Show booth utilizing a robotic putter to prove the technology. Wilson used that same show to announce that two-time Masters champ (and putting extraordinaire) Ben Crenshaw would play the ball during his Senior PGA Tour debut the following month.
During the same PGA Show launch, Titleist unveiled its follow up to the popular Pro V-1, the Pro V Star
Maxfli introduced the Noodle, an all purpose ball that proclaims to be both long and soft (hence the name)
Precept launched the new Laddie golf ball.
The story here was not those, however but the True golf ball by Wilson Staff and how it was essentially calling out other manufacturers and their “imperfect” balance. Without the star power of top talent like Tiger Woods, David Duvall or Ernie Ells, this was pure marketing genius. Short game expert Dave Pelz even wrote about the lack of balance in the Putting Bible, his incredibly popular book. Here is an interesting article from 2002 discussing the ball in detail.
Viewing in a readable format can be done by clicking each image.
Did you play the Wilson Staff True Golf Ball?