Tiger Woods and Bridgestone Golf: How it Happened

Shortly before the holidays, Bridgestone Golf announced that they had signed Tiger Woods to a partnership that included playing their their golf balls. At that point it was very little surprise to golf fans, because shortly before that, the Big Cat was seen using their ball at his tournament in the Bahamas.

Since that time, play has been sparse and now Woods is shelved again, so THP wanted to go right to the source and have a discussion about the brand and the player coming together. How it happened? What was/is their expectation? How the company feels since Tiger is not able to play? THP TV sat down with the golf ball marketing group from Bridgestone Golf and asked the questions that we know THPers want the answers to.

If you are on the THP Mobile App, click on the button that says THP TV and you can watch this video right there. If you have not downloaded the THP Mobile App as of yet, you can do so from iTunes here. Then jump on over to the THP Forum and join in the huge conversation about this video here.

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