Alignment aids have become one of the fastest-growing design elements in production golf balls. Over the past decade, more brands have moved from subtle side stamps to complete visual systems meant to improve aim and roll feedback. Titleist stepped into that arena with AIM designs on Pro V1 models, and for 2026 the company is introducing four unique patterns for AVX, Tour Soft, Velocity and TruFeel.
The idea is straightforward. If alignment graphics can measurably improve precision for elite players, there’s reason to believe they can help everyday golfers as well.
“We measure everything we build with a focus on performance,” said Scott Cooper, Titleist’s Director of Product Development. “The data from our testing consistently shows improvement in precision for most golfers in aligning their putts with AIM designs.”
Testing conducted by Titleist showed golfers using AIM designs were up to 35 percent more precise in alignment compared to a standard sidestamp.
Why AIM Matters
Titleist’s research revealed that alignment errors increase as putt length increases. A short four-foot putt may hide small misalignment. At 12 to 16 feet, that same misalignment can result in missing the hole by a foot or more.
“Interestingly, AIM is more valuable as you get farther from the hole. The data really illustrates that, for golfers who like a form of alignment on their ball, our AIM designs can help them be more precise on the greens.”
— Frederick Waddell, Director of Golf Ball Product Management
Titleist didn’t guess at the designs. Roughly 65 percent of Titleist golf ball players on the PGA TOUR already add their own alignment cues. The original AIM Performance design on Pro V1 was inspired directly by those player preferences. From there, Titleist expanded testing to dedicated amateur golfers to understand broader design appeal.
The result is a lineup that now stretches across nearly every Titleist model.
Titleist AVX AIM 360
AVX receives a new AIM 360 marking, a continuous alignment graphic printed around the circumference of the ball. The design gradually softens visually around the ball’s surface, creating a full-wrap alignment reference rather than a single pole marking.
AVX is built for players seeking long distance, low spin and a penetrating flight with very soft feel. The latest AVX features a softer urethane cover, faster core formulation and re-engineered high flex casing layer to improve both short-game control and long-game performance.
AVX AIM 360 is priced at $49.99 per dozen.
Titleist Tour Soft AIM
Tour Soft adds an extended three-line AIM Performance design printed opposite the sidestamp on the fourth pole of the golf ball. It is available in blue and black or red and black color combinations.
Tour Soft is designed to deliver distance, feel and spin at a lower price point than urethane tour models. The 2026 version includes a new dimple pattern, revised core dimension and updated elastomer cover blend for more consistent flight and improved stopping power.
Tour Soft AIM Performance is priced at $39.99 per dozen.
Titleist Velocity AIM
Velocity introduces a bold orange and black arrow alignment design. The graphic is distinctive and clearly aimed at players who want immediate visual direction when setting up to a putt.
Velocity is designed for golfers who prioritize distance above all other performance attributes. The latest model includes updates across every layer to promote longer tee shots, lower long-game spin and a more penetrating ball flight.
Velocity AIM Performance is priced at $29.99 per dozen.
Titleist TruFeel AIM 360
TruFeel receives a unique continuous red arrow alignment design that wraps fully around the circumference of the ball, similar in concept to AVX’s 360 treatment.
TruFeel is Titleist’s softest golf ball and is built for players seeking long distance, consistent greenside spin and ultra-soft feel. The AIM 360 design adds a strong visual reference for golfers who prefer full-length alignment cues.
TruFeel AIM 360 is priced at $24.99 per dozen.
Completing the Titleist Family
With these additions, Titleist now offers AIM alignment designs across Pro V1, Pro V1x, Pro V1x Left Dash, AVX, Tour Soft, Velocity and TruFeel. The Pro V1 family continues to feature AIM Performance and AIM Enhanced designs, including a 105-degree fourth-pole alignment graphic and a three-line extended sidestamp option.
With these new additions across their entire product line, Titleist is ensuring alignment graphics are no longer limited to tour-level price points. Whether a golfer prefers urethane spin, balanced performance, distance-first construction or ultra-soft feel, there is now a Titleist ball with integrated AIM design to match.
All four new AIM models are available now through golf shops and Titleist.com.
