The Titleist 718 line of irons features six different sets to fit a myriad of players both in performance and styling. Today they are announcing CNCPT and much like the word “concept” being used in the automobile industry, this is about removing obstacles regardless of cost.
“CNCPT is an idea, a promise. It’s our answer to ‘What if?’ ” said Kelley Moser Jr., Brand Manager, CNCPT Clubs. “What if our R&D engineers could bring their dreams to reality, using materials and processes never before used in golf? We promise to provide them all the resources they need, so that CNCPT will always deliver the ‘wow.’ ”
The first two CNCPT products coming will be the CP-01 and CP-02 irons. It is important to note that this line is not a one off though, it is showing the future through current products, even if cost might make them unobtainable for some. Eventually, these ideas will trickle down into the products for most mere mortals, but for those that want the best of the best that Titleist can offer, CNCPT is going to be available.
The CP-01 and CP-02 both feature a super thin, constant thickness face, that according to the Titleist is only possible through the use of a rare alloy that has never been used in club manufacturing before. It is designed into a L-Face Insert and measured multiple times to ensure perfect uniformity. Titleist says this design is producing ball speeds previously not found off the face of an iron, so yeah that is pretty intriguing.
Speed only works with proper launch angle when it comes to your irons, as you need them to fit into a specific window to create consistent distance. Known for using Tungsten in their current lineup, the total weight of the CP-01 and CP-02 are made up of nearly 50% tungsten in the lower lofts. High density tungsten being heavier than what is around it allows for weight manipulation to achieve higher MOI and easier launch in lower lofted clubs. How much tungsten is in the heads? Lower lofts are averaging more than 100g per head. To give you a comparison, that is twice as much as what is found in the current 718 AP3 irons.
Futuristic in design, there are differences between the two irons as well. While not a fan of “iron categories”, if we had to put labels on them, the CP-01 would fit into the players distance category, while the CP-02 would fit more into the classic blade shape.
Available: To schedule a fitting contact the CNCPT Concierge at CNCPT_Titleist@acushnetgolf.com
Cost: $500 per iron