Tommy Hilfiger Signs Keegan Bradley


Bradley will be the global ambassador for “Tommy Hilfiger” golf apparel
through 2014

NEW YORK, NEW YORK – The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), is pleased to announce that Keegan Bradley, the 2011 PGA Championship winner and PGA Tour Rookie of the Year, will serve as global ambassador for the Tommy Hilfiger golf line through 2014. Commencing January 2012, Bradley will represent the brand by wearing select pieces from the men’s golf collection.

“I am thrilled to have Keegan Bradley as the global ambassador for our golf collection,” said Tommy Hilfiger. “His energy both on and off the course is inspiring and a wonderful fit for our brand. We wish Keegan the very best on his upcoming season.”

“I am really excited about joining the team at Tommy Hilfiger,” said Keegan Bradley. “Tommy Hilfiger is an iconic American brand and I am extremely proud to be a part of its growth in golf going forward. The brand produces fantastic apparel for wear both on and off the golf course and in my opinion, if you look good, you play good!”

“Keegan’s style, values and determination make him an ideal person to have on our team,” said Mark Fletcher, President of Fletcher Leisure Group. “The timing could not be better as Keegan’s game has great momentum as does the Tommy Hilfiger brand.”

The Spring 2012 collection is inspired by the preppy, energetic spirit of the Tommy Hilfiger brand. Adding a twist to signature classic American sensibility, the collection’s technical performance fabrics focus on style and fit. Through a licensing agreement with Fletcher Leisure Group, the men’s and women’s golf line is available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, resort accounts, and corporate accounts, as well as

Targeting men and women golfers, the collection offers a wide selection of garments with approximately 100 styles for men with expected retail prices ranging from $65 (€60/£50) for short-sleeved polos to $120 (€140/£115) for sophisticated outerwear options. The versatile women’s collection includes approximately 75 styles with expected retail prices ranging from $65 (€60/£50) for bermudas and polos to $120 (€140/£115) for knits and outerwear.

Tommy Hilfiger launched men’s golf apparel in 1994 and expanded into women’s golf apparel in 2000; in 2004 the collection was introduced in Europe.

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  • I like this pairing. I never thought KB looked right in the Oakley stuff.

  • Cool! He ought to be one I’d the better dressed players on tour now, they have some sharp clothes

  • Good move by Tommy Hilfiger. Keegan is a young player that is already in the spotlight after winning the PGA Championship and Rookie of the Year in 2011.

  • Will TH ever make a “cool fabric” shirt with polyester or will they always make cotton? I’ve always stayed away from them for golf apparel because their polos are so cotton-heavy.

  • I think this is an awesome move for both parties. TH gets a young golfing icon to represent them, and Keegan gets an awesome apparel company! Very cool to see for sure!

  • Good deal for Keegan and Tommy Hilfiger.

  • I like this! Always been a fan of TH and also a fan of Keegan. Hopefully this brings some needed attention to the TH golf line.

  • Not a fan of tommy ever since I saw his piece on Oprah…!!!

    Will never buy TH…

  • I like this signing for both. Can’t wait to see what they put out there!

  • Good for Keegan and TH. A good style fit for both. I haven’t really noticed the TH golf wear products but I’ll start paying more attention now (I guess this is the impact of marketing and advertising).

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