A new driver hit the USGA Conforming list today from Wilson Golf. As with everything on the list, no information is provided, but quite a bit can be assumed by the sole image.

Shaping looks pretty traditional with a weight towards the back. This prototype coming in at 7.5 degrees of loft would not be for the faint of heart. Despite not seeing a profile image, the style looks fairly deep and neutral at setup by design, and a hair under that 460cc size we see quite often.
Will this be the new Staff Model driver? Could it be the a new lineup called Wilson Labs? What are your thoughts?
Looks really good photo wise. my interest has piqued a bit more
Getty is allowed, therefore you can post.
and a fairway?????
Still can’t get over Wilson this far dropping the ball on this week, maybe they actually do something this weekend.
Ya but is it surprising?
they seem to have alwaya done this with pre release. Stick to their dates no matter how visible that product is with little to no mention.
unfortunately it just doesn’t feel like they want to build hype. I mean would it really do them any good? If too much hype people Put it down as just being “Wilson “ they don’t build any hype and people put them down saying wow they don’t know how to run their PR or of course there’s no hype, it’s a wilson club.
not really fair but what can you do.
While for the most part I agree, why spend hundreds of thousands of dollars on a tour staff if you are not going to speak about them when they are contending, and finally putting a brand new metal wood in the bag?
Bingo. They were at one time doing this well, now though, it just seems to have lost the luster, and the message seems confused anyway (see the infamous “baller box”).
I hate it because Wilson is a brand I root for.
I think there are some truths here, but I have seen a number of posts say ”Tim is making it clear”. I like TC a lot, and consider him a working friend. But I am not sure I would agree there.
I genuinely know nothing of this product (which is odd), but with that said, you have a recent major winner, playing your driver. It doesnt matter what driver it is, or even if this is coming to market or not, but Woodland is playing it, and in contention. You have to at least say something to those following you. The last tweet this company put out was in regards to race and that was nearly two weeks ago. Same on other platforms. Nothing has been said since.
The tour restart is not a surprise.
I really like many of the people at their company. We have done a number of THP Experiences with them and they treat our forum members wonderfully. They are also putting out some quality products, but this is a big miss in my opinion for something that takes zero dollars and less than an hour.
Right now, nothing has been said and I have heard two conflicting things. First was that it was a one off. Then I heard it is going to be their next model.
That sounds about right
Is it possible Wilson hasn’t even figured it out? If they’re testing and it’s not even final, how would marketing department go about this weekend? In this scenario, I’d imagine they have absolutely no material (names/design graphics/etc) to work with, and have to scramble right now to make it up.
Not excusing them, but genuinely curious how a company would handle this type of situation (and if it’s even a realistic possibility). Would be like if Bridgestone had gotten protos of the 2020 ball on conforming list just for Tiger to use after he first tested Reactiv
If the decision to release is “if” rather than “when” an aggressive social media blitz could potentially backfire if they get people excited about something and wind up not releasing it.
OTOH it’s one thing to be careful or close to the vest, it’s another thing entirely to be radio silent. They should at least be saying something positive, if just to show they’re capable of building a competitive wood.
In my opinion, you have a PGA Tour player in contention at the re-start and it being one of the first times you have a metal wood (not this metal wood) in play in a long time. You have to shout it or at the very least say something. You dont have to mention model, but you have to talk about your guy, being in contention using your gear.
The Bridgestone one is a good analogy…Every week he was teeing it up, his sponsors let the world know when.
And as lame as the PR has been they havent blown anything yet. What if he wins or is 2 thru5. Start up the PR bus Sunday night.
If this was in the middle of the season playing the John Deere, I would probably agree. In fact I think I have said so.
When this is the tour re-start, there are no other sports on, you have a limited staff and have not had a driver in play with your star Outside of a brief glimpse with a TV show, it is hard to think silence works best.
I really dont disagree. It’s hard to figure what they are doing.
Oh I agree fully on that one. Maybe like James is saying, they’re waiting for the weekend tweet
Kind of crazy to think that the PGA Tour is restarting and a major brand with a player in the top 10 on the weekend has not said a thing on any social outlet in close to 2 weeks.
very crazy. They need to get the word out when their gear and players aredoing well no matter what day.
I really enjoy wilson clubs. Played the cortex a long time and would love to give their next driver a go as well.
Need Corey back
Even then, a pretty meh post.
Rallo my friend, if you want deep and neutral, go look at the EXS Pro 220. ?
As to this one, I hoped for a little more ? from their media post, hit revealing anything, but at least sound excited, this is just kind of “oh hell we need to post something”.
Strokes gained tee to green: 10th
SG off the tee: 57th
Long drive of 338 with average of 306
Driving accuracy: 62.5%
so not bad.
I will definitely have to give this one a shot. I’ll have to ask a few q’s in the other thread to avoid a derail.
I don’t think you spent the resources to build these products if your giving up. Granted, they stink at getting all of their operation working well at the same time. Now it seems marketing/social media needs help.
I believe it is still currently in his bag.
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Interesting.. Would be nice if wilson could put out something competitive in the wood category unmarred by DvD…
interesting shaft choice for gary. he’s usually a rebar guy.