For the last few months, golfers have had the opportunity to enjoy a TV show called Driver vs Driver featuring Wilson Staff. The reality show featured regular people from outside of the golf industry making their pitch to have their design be the next created featuring the iconic Wilson Staff shield.
THP caught up with the President of Wilson Golf, Tim Clarke, to ask him about his thoughts on the idea of doing reality TV, what the expectations are and where the company goes from here. Fascinating and fun look at the decisions and goals of the brand from the man in charge in his open and honest discussion.
What do you think THPers? Will Triton be successful and did the TV Show carve a new way of generating buzz and sourcing ideas? Join us in the THP Forum and give your thoughts on the entire process and finished product here.