When WMX first entered the golf grip market, it wasn’t trying to make another version of something golfers had already seen. Instead, the South Korean company introduced an engineering-first approach built around multilayer construction, challenging the idea that a golf grip had to be made from a single material with one set of performance characteristics, and that philosophy immediately caught our attention.
Over the past couple of years, THP has spent time with several WMX grip releases, and each one has reinforced the same theme. WMX continues to ask engineering questions first. How can weight be reduced without sacrificing stability? Can feel and durability be optimized independently instead of forcing golfers to choose between them? Those questions have shaped every product the company has introduced.
Now, WMX is bringing that same philosophy to the putting green with the new Anero putter grip.
A Natural Next Step
For golfers already familiar with WMX, Anero feels like a logical step forward. The company has spent the last several product cycles refining its multilayer construction technology in swing grips, so expanding into putters was always going to be an interesting test. Putting presents its own unique challenges, especially when larger grip profiles enter the conversation.
Traditionally, increasing the size of a putter grip has meant accepting additional weight. That extra mass can influence the overall balance and feel of the putter, while different materials often force manufacturers to compromise somewhere between firmness, feedback, durability, and comfort.
WMX believes those compromises aren’t necessary.
Engineering from the Inside Out
Instead of relying on a single material throughout the grip, WMX continues to build its products around independently engineered layers. That concept has become the foundation of the company’s lineup, and Anero carries it directly into the putting category.
At the center is a lightweight, firm inner core designed to promote stability while providing clear feedback at impact. Surrounding it is a softer advanced polymer outer layer intended to deliver comfortable traction, premium feel, and long-term durability. Rather than asking one material to accomplish every objective, each layer has its own job.
The approach sounds simple, but it represents a very different approach to grip construction than golfers are accustomed to seeing.
According to WMX founder Kim Hwon, conventional materials often force golfers to choose between size, weight, feel, and durability. The company’s goal with Anero was to eliminate those compromises through multilayer engineering.
Designed Specifically for Putting
Beyond the internal construction, Anero introduces a shape created specifically for putting rather than adapting an existing grip profile.
The grip features a refined pistol flare with subtle ergonomic shaping that naturally fits the hands while encouraging a stable, repeatable stroke. Measuring 30.5 mm front-to-back, 27.5 mm across, and weighing just 90 grams, Anero delivers the larger profile many golfers prefer without dramatically changing the overall balance of the putter.
Looking at the design, we aren’t bombarded by an aggressively shaped profile. Anero blends familiar proportions with unique refinements. The result is a grip that appears modern while remaining approachable for golfers accustomed to more traditional pistol designs.
A Fitting Name
The name Anero itself carries a fitting meaning. Inspired by the Korean expression meaning “into,” Anero reflects every golfer’s ultimate objective: getting the ball into the hole.
WMX is also launching Anero in four color options: Zen Black, Raven Gray, Poppy Red, and Pastel Pink, giving golfers a range of choices beyond the standard black grip found throughout the category.
More Than Another Putter Grip
WMX has steadily built a reputation around solving engineering problems rather than simply expanding a product catalog. Every release has introduced another application of its multilayer construction philosophy, and Anero continues that progression by addressing one of the few remaining categories in the golf bag.
Rather than designing a putter grip because every grip company offers one, WMX has approached putting with the same questions that shaped its swing grips. Can different materials perform different jobs? Can weight be managed without sacrificing stability? Can feel, traction, and durability all be improved through construction rather than compromise?
Our Take
With Anero now in hand, the first thing that stands out is the overall quality. The molding is exceptionally clean, the seam work is almost invisible and every edge is crisp. It has the kind of fit and finish you’d expect from a premium product, and before it’s ever installed on a putter, it’s obvious WMX paid just as much attention to execution as it did the engineering.
Shape is going to be one of the first things golfers notice. Anero sits somewhere between a traditional pistol and today’s oversized putter grips. There’s more to hold onto than a classic pistol, but it never feels oversized or cumbersome in your hands. The flat top features a subtle thumb channel that gives your lead thumb a natural resting place, while the lower portion transitions into a more squared-off shape. It’s familiar enough that it doesn’t feel foreign, but different enough to immediately separate itself from competitors.
The materials are what really grabbed our attention. Internally, Anero has the firmness you’d expect from a modern oversized grip, think something in the neighborhood of a SuperStroke, though it isn’t completely rigid. There’s just enough flex to keep it from feeling overly firm in your hands. The outer layer is completely different, though. It’s smooth with a soft, velvety tackiness that feels fantastic, and it’s unlike anything we’ve handled in this category. WMX also incorporated a series of shallow channels down the sides and underside that provide a little extra traction without becoming distracting or aggressive.
Visually, Anero is every bit as impressive. Whether it’s the gray, black, red, or pink version, the colors have a richness to them that photographs don’t completely capture. The finish falls somewhere between matte and gloss, giving each grip real depth without looking flashy. Add in the clean white alignment line and understated branding, and the overall package looks every bit as premium as it feels.
Obviously, there’s still plenty to learn once these grips are installed and rolling putts on the course. Weight consistency, durability, and performance are what will ultimately determine whether Anero lives up to its engineering. Based on first impressions alone, Anero doesn’t feel like WMX set out to build another putter grip. It feels like they set out to build a better one.
WMX Anero Putter Grip Pricing and Availability
The WMX Anero putter grip will be available beginning July 9 through authorized WMX dealers and directly from WMX with a suggested retail price of $39.
For more information visit their website at wmx-usa.com.
