XXIO Prime Royal Edition

Know your lane. When you do, you get to devote the attention to detail necessary to make something incredibly special. XXIO and specifically the XXIO Prime line of products has reached legendary status in the collection of premium, light weight world of equipment. It has been two years since the last launch of XXIO Prime and Royal Edition and if you missed that release, you can find it here.

The best way to describe XXIO Prime Royal Edition is, IYKYK. Think of it as the Bellagio of golf equipment. Yes there are many other products, but some stand amongst the super premium, while still delivering the performance you need.

XXIO Prime Royal Edition

XXIO Prime Royal Edition brings a lot to the table, and in the niche of moderate swing speeds, that might need or want the assistance of forgiveness, the collection has a lot going for it including exotic materials and an aesthetic that screams premium.

The phrase Gold Standard is thrown around a lot these days. When it comes to light weight in golf equipment, XXIO is just that, the Gold Standard. This is not a lineup, nor has it been, that slaps a light weight shaft on a standard club head and calls it performance for moderate speeds, but rather the complete opposite. Every aspect built from the ground up to create ultra lightweight designs.

What Returns

The overall look jumps out and in the world of internet golf will be a bit polarizing. Personally, I love them, but others might see gaudy and/or unnecessary. It is all part of the story however, as the aesthetics scream premium, expensive and unique. But let’s not let the pretty face cover up the actual thought put into this line

ActivWing returns and while aerodynamics are often talked about, this one is a bit different. Using shaping and ridges, ActivWing stabilizes the club head at the start of the downswing, which XXIO shows tightens up the impact pattern, which of course leads to more distance and better downrange dispersion.

What’s New

For starters, pretty much everything, but let’s focus on BiFlex Face. XXIO Prime Royal Edition features a highly flexible impact area on the face. What BiFlex Face does is add a strong frame around that face to reinforce precise locations. The design could help achieve higher initial launch and more ball speed.

When you combine that with ActivWing and an overall light weight design, you end up with more speed, better stability and a larger area in which consistency pays off.

The sole and face of the XXIO Prime Royal Edition Driver

The Royal Edition collection combines aesthetic appeal with performance optimization. This generation, we equipped the Woods with new features to help golfers find more stability in their swing. This includes a new Precision Milling Pattern to help with consistency, as well as a Draw-Biased design to help keep more balls in the fairway. And with anything XXIO, the visual aspect of the clubs provide an elegant look in both men and women’s offerings.

XXIO General Manager, Ryan Polanco

Additional Features and Benefits:

Cannon Sole (Fairways & Hybrids):  Let’s start with is there a better name for a sole on equipment like this than Cannon Sole? CG (Center of Gravity) is dropped to a very low point for optimal launch, which means more distance.

SP-1300K Shaft: Premium SP-1300K shafts are constructed to increase swing speed, with its carbon fiber build, with an advanced NANOALLOY resin matrix, for a cutting-edge combination of strength and flexibility. Gold ion plating (IP) adorns XXIO Prime Royal Edition’s regal look on all clubs.

Ladies XXIO Prime Royal Edition set

While it is a small segment of golfers, the XXIO Prime Royal Edition hits the mark better than most to reach that segment. Yes, its premium. Yes it screams that from the rooftops. How premium? Here is the pricing information.

Retail Information & Pricing

XXIO Prime Royal Edition Men’s & Ladies:

Driver: $1,199.99
Fairway: $799.99
Hybrid: $499.99
Irons – 6-piece Graphite (7-PW) $2,099.99
Single Iron Graphite (5i, 6i): $349.99 each
XXIO Prime Royal Edition Ladies Package Set: $5,299.99

Launch Date: February 14, 2025

For more information on the all-new XXIO Prime Royal Edition collection, visit us.dunlopsports.com/XXIO.

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Josh Babbitt is the Publisher of The Hackers Paradise and co-founder of THP Media. He has a passion for the game and the equipment and travels the country hosting THP Experiences bringing the golf industry together with our forum community.