Know your lane. When you do, you get to devote the attention to detail necessary to make something incredibly special. XXIO and specifically the XXIO Prime line of products has reached legendary status in the collection of premium, light weight world of equipment. It has been two years since the last launch of XXIO Prime and Royal Edition and if you missed that release, you can find it here.
The best way to describe XXIO Prime Royal Edition is, IYKYK. Think of it as the Bellagio of golf equipment. Yes there are many other products, but some stand amongst the super premium, while still delivering the performance you need.

XXIO Prime Royal Edition brings a lot to the table, and in the niche of moderate swing speeds, that might need or want the assistance of forgiveness, the collection has a lot going for it including exotic materials and an aesthetic that screams premium.
The phrase Gold Standard is thrown around a lot these days. When it comes to light weight in golf equipment, XXIO is just that, the Gold Standard. This is not a lineup, nor has it been, that slaps a light weight shaft on a standard club head and calls it performance for moderate speeds, but rather the complete opposite. Every aspect built from the ground up to create ultra lightweight designs.
What Returns
The overall look jumps out and in the world of internet golf will be a bit polarizing. Personally, I love them, but others might see gaudy and/or unnecessary. It is all part of the story however, as the aesthetics scream premium, expensive and unique. But let’s not let the pretty face cover up the actual thought put into this line
ActivWing returns and while aerodynamics are often talked about, this one is a bit different. Using shaping and ridges, ActivWing stabilizes the club head at the start of the downswing, which XXIO shows tightens up the impact pattern, which of course leads to more distance and better downrange dispersion.
What’s New
For starters, pretty much everything, but let’s focus on BiFlex Face. XXIO Prime Royal Edition features a highly flexible impact area on the face. What BiFlex Face does is add a strong frame around that face to reinforce precise locations. The design could help achieve higher initial launch and more ball speed.
When you combine that with ActivWing and an overall light weight design, you end up with more speed, better stability and a larger area in which consistency pays off.

The Royal Edition collection combines aesthetic appeal with performance optimization. This generation, we equipped the Woods with new features to help golfers find more stability in their swing. This includes a new Precision Milling Pattern to help with consistency, as well as a Draw-Biased design to help keep more balls in the fairway. And with anything XXIO, the visual aspect of the clubs provide an elegant look in both men and women’s offerings.
XXIO General Manager, Ryan Polanco
Additional Features and Benefits:
Cannon Sole (Fairways & Hybrids): Let’s start with is there a better name for a sole on equipment like this than Cannon Sole? CG (Center of Gravity) is dropped to a very low point for optimal launch, which means more distance.
SP-1300K Shaft: Premium SP-1300K shafts are constructed to increase swing speed, with its carbon fiber build, with an advanced NANOALLOY resin matrix, for a cutting-edge combination of strength and flexibility. Gold ion plating (IP) adorns XXIO Prime Royal Edition’s regal look on all clubs.

While it is a small segment of golfers, the XXIO Prime Royal Edition hits the mark better than most to reach that segment. Yes, its premium. Yes it screams that from the rooftops. How premium? Here is the pricing information.
Retail Information & Pricing
XXIO Prime Royal Edition Men’s & Ladies:
Driver: $1,199.99
Fairway: $799.99
Hybrid: $499.99
Irons – 6-piece Graphite (7-PW) $2,099.99
Single Iron Graphite (5i, 6i): $349.99 each
XXIO Prime Royal Edition Ladies Package Set: $5,299.99
Launch Date: February 14, 2025
For more information on the all-new XXIO Prime Royal Edition collection, visit us.dunlopsports.com/XXIO.
I like it, it’s a good write up. Their lane is not my lane. It’s both too expensive and too blingy for me but for those that want to play that I am all for it.
I like that they do the work on the clubs and they’re not made just to look pretty but also to perform. Way out of my budget though.
Hideous. I don’t care how good they are, I couldn’t bear to have those things in the bag. They look like the head covers should be red velvet, gold tasseled lampshades like you would find in an old school Big Easy whore house.
I kind of like the look, especially on the woods.
[QUOTE=”Hawk, post: 12910173, member: 1193″]
I kind of like the look, especially on the woods.
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I played a XXIO Prime driver as my “short driver” for the past 10 years in different models and they always deliver on performance.
[QUOTE=”JB, post: 12910177, member: 3″]
I played a XXIO Prime driver as my “short driver” for the past 10 years in different models and they always deliver on performance.
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That’s the thing for me. Not many products in this world are designed from the ground up for this type of player. I have a senior golfer that is very close to me. He’s playing three XXIO woods right now for the first time and is shocked at how much better his long game has been.
The adornment and styling are what they are, but it’s impossible to deny how well they function for their target audience.
[QUOTE=”Hawk, post: 12910181, member: 1193″]
That’s the thing for me. Not many products in this world are designed from the ground up for this type of player. I have a senior golfer that is very close to me. He’s playing three XXIO woods right now for the first time and is shocked at how much better his long game has been.
The adornment and styling are what they are, but it’s impossible to deny how well they function for their target audience.
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My father plays a full line of XXIO right now and has used most of their clubs for the last 15 years. Just loves everything about htem.
[QUOTE=”JB, post: 12910185, member: 3″]
My father plays a full line of XXIO right now and has used most of their clubs for the last 15 years. Just loves everything about htem.
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This line has to be pretty huge in Japan, right?
Its quite popular. Another interesting aspect is that XXIO as a whole, I believe has grown in sales year over year every year it has been in N. America.
People try the product, like hte product and then stay with in their lineup.
[QUOTE=”JB, post: 12910199, member: 3″]
Its quite popular. Another interesting aspect is that XXIO as a whole, I believe has grown in sales year over year every year it has been in N. America.
People try the product, like hte product and then stay with in their lineup.
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They need a big presence at private club demo days. With as many aging golfers as there are, I have a feeling you’d see a good amount of adoption.
It seems to be a very select market product. Isn’t for everyone but I’m sure it works for those that want it
[QUOTE=”hedley_lamarr08, post: 12910243, member: 37622″]
It seems to be a very select market product. Isn’t for everyone but I’m sure it works for those that want it
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I think this is pretty accurate. Its interesting though, XXIO as a whole would fit way more golfers than a set of musclebacks. ????
[QUOTE=”JB, post: 12910252, member: 3″]
I think this is pretty accurate. Its interesting though, XXIO as a whole would fit way more golfers than a set of musclebacks. ????
[/QUOTE]
You are probably correct. MBs will never see my bag and I’m sure I could play better golf with the XXIO. It would be almost impossible to convince me the added cost here could benefit me over a few other recent releases.
I do like the look of this release.
I’ve never really gotten it but obviously some people like this stuff. I don’t care about the money. Honestly it’s not even [I]that [/I]expensive. I feel like the high end Japanese style stuff used to be more than 2x everything else. So this is kinda normal
I just don’t think they look nice, and there has to be the right balance of showiness/flash and satirical obnoxiousness to kind of make a peacocking product cool. Having those clubs would give me no extra cache or panache at my club or any club that i go to. I’m down with some of these sorts of gimmicks i just think these are telling everyone you are rich, but not cool.
But that’s just my opinion
I applaud the artistry and craftsmanship, even though I’m not the target audience for these by any means. If you’re going to roll up (chauffeured) to the private club in a $300k luxury car, may as well have clubs to match.
It’s not my preferred style, but I like the look of them. They’re out of my price range for golf clubs, but i bet they perform very well.
[IMG alt=”GIF by filmeditor”]https://media4.giphy.com/media/3oKIPjHCmuXqdVvak8/200.gif[/IMG]
I love XXIO, this launch is no different. Just pure class.
It’s like looking at an exotic car. Very eye catching, foreign technology, and probably out of reach for the majority. But, it’s fun to window shop.
I know some may call them gaudy, but in person, the XXIO Prime stuff never fails to wow. It’s not my style, but man they’re impressive to look at .
I love XXIO, never hit a club of theirs I didnt like. I would love to bag that driver, it’s a beauty.
Nice write up, thanks [USER=3]@JB[/USER]. Love what they are doing on the performance side for their clubs. And i agree cannon sole is a fantastic name for the sole. I dig the looks, but i dont agree it makes them look premium. I think the folks it is marketed towards may think differently and that is what matters to them. Can’t deny it is an interesting look either way you feel about it, imho.
Great write up! I know the looks and price probably catch the attention of a lot, but seems like there’s some well though out tech in the driver for their target golfers. Not quite my style, but it does feel like I’m seeing a little more XXIO out on the course each year. Still not a ton, but with a specific demographic.
As a slow swing speed player the tech story here interests me. The looks are not my style and the price is a bit much but I would love to try these out and if they worked like it says I could certainly overlook my reasons for being hesitant.
I’m not an old man, but I’ve got the golf swing of one. I’d be interested in these clubs if it weren’t for the price. It’s well out of my comfort zone. And I’m not one to have clubs that I’d consider very flashy. I just couldn’t justify their purchase to me…