fishymehta
Ahh... life is good
- Joined
- May 10, 2011
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- 518
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- #51
If you're a brand loyal consumer, it definitely influences your purchasing decision. We all want to emulate a PGA tour pro, and while we can't have their swing or talents, we settle for what the pro's wear. The same goes for Adidas, Oakley, Puma, etc.... their goal is to make you buy the shirt their pro's are wearing on TV. The Swoosh is much more recognizable IMO.
Very true. Most companies advertise their best stuff on the pros so amateurs buy it. It's the whole point of sponsorships. As for the swoosh being recognizable, it is, but if you've ever seen an Under Armour shirt, you know what recognizable is.