So here's the backstory: I saw that annoying Cadillac commercial where the woman says, "researchers found that cupholders are a big reason women choose one car over another. Cupholders!" Me being me, I decided to try to find this research, especially since she says "a big reason" and not "the biggest reason."
Wouldn't you know, women love technology quite a bit more than Cadillac gives them credit for. 30 percent of female drivers chose Satellite Navigation as the #1 priority. #2 was that their sound system is MP3 compatible! These are followed by climate control and sunroofs, then parking sensors and infotainment systems. (This particular article doesn't mention cupholders. http://westnet.drive.com.au/Editorial/ArticleDetail.aspx?ArticleId=58085)
Yet another big corporation completely out of touch with what women want. (I myself didn't even find my cupholder until a few weeks into driving my car, when I bumped a button and it popped out.)
Wouldn't you know, women love technology quite a bit more than Cadillac gives them credit for. 30 percent of female drivers chose Satellite Navigation as the #1 priority. #2 was that their sound system is MP3 compatible! These are followed by climate control and sunroofs, then parking sensors and infotainment systems. (This particular article doesn't mention cupholders. http://westnet.drive.com.au/Editorial/ArticleDetail.aspx?ArticleId=58085)
Yet another big corporation completely out of touch with what women want. (I myself didn't even find my cupholder until a few weeks into driving my car, when I bumped a button and it popped out.)