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- #26
I loved the i25 hybrid when it was called the i20 hybrid.![]()
racing stripes FTW
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I loved the i25 hybrid when it was called the i20 hybrid.![]()
racing stripes FTW
Like I told you, I never ever thought I would see the day. They are WAY more subdued in person and I kinda like them on the driver TBH, but I never ever thought we would see that out of PING.
Looking at the pics again I am shocked how little they do to make their booth look good
I'm a big PING fan, always have been. But man the booth was disappointing. Very little product and very little energy.
They let their talking happen with their solid equipment. However, I think they are going to have to jump into the #FiveYearWar game or I fear they may get passed, if it hasn't happened already.
I would hate to see them turn out like Blackberry, BB kept the bland old skool approach and look what happened.
with that said I LOVE picg clubs![]()
PING is resisting the reality that we live in now, consumers are more observant and interactive than ever thanks to social media. IMO companies MUST adapt to this or they WILL be passed by. Resting on a name can only get you so far, and I'm a "PING guy".
Not sure that is a universal truism, may be reflective of the message board culture but that represents a small segment of buyers in all reality. At my primary club Titleist and Ping dominate the bags and many conversations on the course are critical of the "hype" marketing. I don't say this as a curmudgeon, more equipment churns through my hands then most, I'm just getting to the point where the marketing is finally having the impact on me that it is a turn off.
However, the current generation of golfers are immersed in social media, I'm not talking message boards, I'm talking true social media. You named two companies that are living on "doing things the way we have always done things". That's fine, but as new generations enter the picture they gravitate more towards companies who they can truly interact with (see: Callaway and their momentum) moreso than companies they observe to be standoffish. That is just a fact.
Becareful about facts, the grey is easier to defend (just advise I learned in Law School!)
You are correct on the younger player and social media the problem is that their buying power versus my buying power is night and day. So you may be winning the war for the future but in the interim you need to make sure you build a product that is more then hype and don't agitate away a segment of your population that keeps you afloat.
A tank, bomb patches, or loft up hats are just shiny balls on the christmas tree, ultimately they mean nothing.
What happens with age? It goes up. So that "night and day" buying power will change, we're talking about an age/generations that are being RAISED in social media and accessibility to things/companies/information the INSTANT that they want it. You CAN both embrace your current market AND expand the baseline of the future, its again, a FACT (I fear not that word as an educator) but when you stick in one mode, one mindset, and one setting permanently it will cost you in the long haul.
As for the shiny balls on Christmas trees, when the gear being pushed behind them performs just as current lines are showing, they mean a lot. ALL golf equipment is good, its just a fact, every single club out there may not fit everyone but it will fit someone and be a true performer from them, its because of that fact that the techniques we are seeing in advertising now are not just hype and it means a hell of a lot in the scheme of securing your future.
I want to add, I find this a fun convo with no animosity at all! I mean that!
Not sure that is a universal truism, may be reflective of the message board culture but that represents a small segment of buyers in all reality. At my primary club Titleist and Ping dominate the bags and many conversations on the course are critical of the "hype" marketing. I don't say this as a curmudgeon, more equipment churns through my hands then most, I'm just getting to the point where the marketing is finally having the impact on me that it is a turn off.
Agreed James, even just trying to stay stable they will get lapped! They must evolve, adapt and grow in order to be profitable and increase market share.PING is resisting the reality that we live in now, consumers are more observant and interactive than ever thanks to social media. IMO companies MUST adapt to this or they WILL be passed by. Resting on a name can only get you so far, and I'm a "PING guy".
Honest question here, why are you Ping exclusively?I will admit that booth was not very good, but I can also say this with 100% certainty. When it comes time to upgrade from our Eye 2's, I will only look at PING. And I will only buy PING. I don't care about the look of their booth.
Honest question here, why are you Ping exclusively?