CAA_Beat
Active member
First set of clubs? $1,600?
Oh I was just having fun with this quote as it became my bosses excuse for everything when I told him, the xxxx went out for the third time this year and I had xyz company out to fix it. They say it's had a good run for 15 years, time to consider replacing it.
He would always pull that line on me. Id get frustrated and say, "well do you want me to call the Pest control guy to look at the pool pump "
But your point about pro shops is spot on. I know a few head peps that took one job over another because of their % of pro shop sales.
It's about incentives, not expertise
Many golf pro shops, including the pros who have a stake in them, either make a commission or have their incentives tied up in inventory and moving inventory. And this is nothing new--it goes back in my understanding to Butch Harmon and Tommy Armor teaming up and selling "custom fit clubs" to club members that were just cash inventory stock. Walter Hagan used to do the same thing, playing courses with amateurs in order to sell them equipment or real estate.
I'm not suggesting all pros do it, but I can tell you that a pro who doesn't earn a commission or a percentage of inventory revenue (if they have a stake in the shop) is the exception. I'm sure they're out there, but if you erred on the side of caution you'd be right much more than you'd be wrong.
Again, it's not all nefarious intent. It's just basic incentives. For a pro to sell you into a "set you can grow into"--what happens if you don't hit them well? Well, obviously you can use some more lessons. Win/Win/Win. They sold the clubs, they got a commission, and then they sold more lessons.
But for a shop that deals in all equipment, they want to make you happy because if they do not, you'll go somewhere else. They make their money selling equipment, too, but they're not nearly as limited in inventory in the same ways. They cannot hide behind the imprimatur of "pro" or your club expert. They have to prove themselves to you and cannot leverage the student/teacher relationship.
Oh I was just having fun with this quote as it became my bosses excuse for everything when I told him, the xxxx went out for the third time this year and I had xyz company out to fix it. They say it's had a good run for 15 years, time to consider replacing it.
He would always pull that line on me. Id get frustrated and say, "well do you want me to call the Pest control guy to look at the pool pump "
But your point about pro shops is spot on. I know a few head peps that took one job over another because of their % of pro shop sales.
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