I know what I'm about to say is an unpopular opinion for THP, but here goes. Almost to the day 2 years ago, after reading nothing but rave reviews here and elsewhere, I went for a full bag fitting at Club Champion in Atlanta. Rarely have I been so excited in anticipation. I wrote a full description for y'all at the time, so I'll be brief here. For me to get a fitting, it's an all day deal since the closest fitter is an hour and a half away.
Long story short, it was an absolutely horrible experience and the worst money I've ever spent on golf. Nothing but a con man sales pitch worse than anything I've seen from used car salesmen, politicians, and TV preachers combined. I was absolutely livid on the long drive home. Thankfully, my club actually held a demo day a couple of days afterward and I went not expecting anything and quite honestly a bit down and skeptical. The Taylormade rep only wanted to work with the young, big hitters, Callaway and Cobra seemed to care less about my interest (I was playing Callaway woods and Cobra OL's at the time). The Mizuno rep took the time to talk with me about my game, preferences, and thoughts about clubs and shafts. He gave me the Mizuno fitting experience and I walked away with a recommendation for driver, woods, and hybrids, along with multiple shaft recommendations for irons.
Shortly after, my club pro set up several demo irons with different shafts, and I took them out on the course to test them. That led to me choosing my Recoil F3's for my 919 HM's. A friend of mine jokes that I'm living proof that you can indeed buy a game because I've played the best golf of my life the last 2 years. Once I knew the best driver specs for my swing, and the best length/lie for my irons, I chose the specific ones myself. I'm not saying I'd never, ever use a "professional" fitter again, but right now my attitude is "fool me once, shame on you; fool me twice, shame on me." So, yeah, I voted option 2, club demo'ing.
I hear ya. Fitting is like golf instruction. There seems to be a lot more poor fitters than good ones. And it leaves you with a bad taste in your mouth when you pay good money for a service and feel like the results aren't there. Ive seen fitters who spent most of their time bagging other comapanies equipment. Or fitters that obviously were rushing through the process. The last driver fitting I was rushed into something that didn't feel like a great fit for me and the fitter seemed like he was put out to let me try something else.
It seems like a lot of people have a less than stellar experience with high dollar outfits like CC. But often are sheepish about the experience or try to rationalize why maybe they just had a bad session.