What do you consider overpriced about them? I bought a set of 1126 forged during the black Friday sale for $499. I can't think of any manufacturer that sells a set of 4-p forged heads with Elevate 105 shafts for that cost. Even the retail of $770 seemed very fair for the product and build quality is excellent. I've not hit them yet, but as GI irons go, I don't know that I've seen a better looking set, save for maybe a 5-series Srixon.
You had to beg a fitter to hit new Level? Where?
that was at True Spec. not a good experience for me... CC has always been awesome. Brad fits me when I go in
If it means the business you started survives, pretty much any business model that tries to ensure that is an option. If the gear is good it will get bought.
I would be interested to hear @JB and @golfunfiltered's opinion on this point. I tend to think that the product must be good and generate market buzz and adoption. I would venture to guess that there are a lot of really good products out there that either never make it long term, or if they do, end up in another form as a result of someone with bigger market share taking inspiration from the idea. But that is just my hunch.
There is some truth to that, agreed however golfers are a weird bunch as we all know. Some will be single brand for life, others will rotate through the big names and others will be willing to experiment with something new (especially if the price point is good). That being said, if you are small then marketing budgets will be thin at best to get the word out so they do go hand in hand.
This is true, to a point. If these are sitting next to a Ping or Callaway, a normal person off the street will likely recognize the name and gravitate towards what they know, performance or not. There's a ton of guys with an entire bag full of one brand that are likely leaving performance on the table for no reason other than blind loyalty. It's hard for a newcomer to build that following, unless you throw a billion dollars at it, like PXG.
That's fair enough, but if they're actualy trying to go toe to toe with Callaway, TaylorMade, etc.., they've already lost/ And, maybe that's why they've shifted gears. They have a cult following and maybe word of mouth can keep them sustainable and throttling back a little can help them be more focused to a target demographic? But they were never going to cut into the big boys' slice of pie, IMHO.
In my opinion, the cream doesn't always rise to the top. There's a commonly-held belief that if a product is good, people will find it. That's not true across the board, in my experience.
